Skip to content or navigation


Archives for VR

While Study Shows VR Taking Off—Apple Plans Indicate Augmented Reality (AR) Direction

Yes, VR is getting better known and 2017 will no doubt be a big year for virtual reality. But Apple seems to have other plans and in an ironic twist hopefully its AR plans can address industrial markets (not consumer) where Microsoft’s Hololens is making good traction.

Read more...

Report Says VR Awareness Rising—But Which Brands Surprises…

Virtual Reality Headsets may be on the rise in the minds of American consumers, but industry report clearly shows that the brands that are dominating are not the brands one thinks of as much if they are coming at VR from the professional industrial markets.

Read more...

Group behind OpenGL Aims to Establish VR (Virtual Reality) Standards Initiative

Khronos Group aims to establish VR industry standard to help create greater end-user options, portability between solutions and accelerate adoption of virtual reality.

Read more...

Microsoft Hololens and Trimble SketchUp Viewer Bring Mixed Reality (MR) to AEC Industries

Trimble and Microsoft offer thematic change in AEC industries with new “mixed reality” technology—new SketchUp Viewer for Microsoft Hololens is now available after stealing the show at AIA National 2016.

Read more...

Samsung Gear and HTC Vive Lead VR Survey But Magic Leap?

There are surprises in the CGarchitect VR survey but the bigger surprise perhaps is the brewing emergence of Magic Leap and what it means for computing and where Apple fits in this story.

Read more...

Matterport Launches World’s Largest Virtual Reality (VR) Library of Real World Places

VR leader set to help expand market for “content” with new CoreVR offering that is free for 2016.

Read more...

London and Australia Investment Firm Inject Strata with ‘First Round’ Funding for VR/AR Enterprise Push

Funding, hiring John Wright as President, and the addition of award-winning talent—highlight Strata push into virtual and augmented reality for enterprise market. The Mac 3D software stalwart looks to be targeting expanding markets for 3D and VR & AR.

Read more...

Analysis: Kerris’ Critique and Failed Newton Make Valuable Apple AR Lessons

Stop deciphering what Apple may do in the VR or AR markets—former Apple exec Richard Kerris’ logical break-down of the VR-AR space just gave us a huge clue as to why the company is taking so long.

Read more...

Former Apple Executive Richard Kerris Says AR Future Big, Talks About ‘Glyph’

Many Architosh readers may remember Richard Kerris from his days at Apple as Senior Director of Developer Technologies (his role from 2001 – 2007) where he led worldwide developer relations and technical marketing across audio, video, photography and other pro apps. Presenting in eight Steve Jobs keynotes, Kerris was one of the few Apple executives permitted to talk to the press about Apple products. In this second Architosh interview (his first was well over a decade ago) Kerris discusses his career at places like Apple, HP, and Pixar and provides an informed market perspective on virtual and augmented reality (AR/VR), the changing nature of the creative “pro” in digital fields and of course the new Avegant Glyph.

Read more...

VRLA Summer Expo — Apple Essentially Missing in Action from VR Market

Where is Apple in the VR revolution? VRLA certainly didn’t provide any clues or evidence of why the largest technology company on earth is a no-show in the world of VR.

Read more...

IrisVR releases Grasshopper Plugin for IrisVR Prospect VR Application

IrisVR startup announces IrisVR Prospect plugin for McNeel’s popular Grasshopper algorithmic design software. Now the power of VR and algorithmic design optionality meet.

Read more...

Pre-Review: Evaluating Upcoming VR Technologies in Vectorworks 2017

In this Pre-Review of specialized web 3D and virtual reality kit, John Helm talks about this technology coming up in Vectorworks 2017 to be released this fall. Helm outlines the basics of the technology itself, gives example uses for various design professionals, and places it into the context of change confronting the industry and the continuation of the BIM transformation in AEC.

Read more...

Perspectives on BEST of SHOW 2016: From Edge of Market to Maturing BIM, Framing a New Lens

Architosh presents its annual “perspectives” on BEST of SHOW honorees at AIA this year via a conversation. This year we focus on some new terms, a framing of tech against the Gartner Hype Curve and against the backdrop of Neri Oxman’s standing ovation earning keynote talk.

Read more...

AIA 2016: Information Technologies at this Year’s Convention – Part 2

We dive deeper in our Part 2 coverage of software and technologies at the 2016 AIA Convention in Philly. These four companies exhibited together and these four companies have interesting innovations in the pipe and/or ready now.

Read more...

Matterport enhances Immersive Spaces with First Generation Mattertag Content

Matterport users are now able to annotate points in 3D space for real estate, travel and hospitality, media and AEC markets.

Read more...