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Ethics Code

Our Ethical Promise

In our endeavor to promote the highest standards in journalistic integrity our editorial policy and philosophy is outlined on this page.

Architosh is fashioned as an online magazine (online publication) and sustains its economic life through the age-old formula of “advertising.” Although we are small in size we are big in spirit, ambition, intention, and professionalism.

Since our launch in 1999 we have endeavored to balance editorial coverage with financial needs. In the beginning our editorial target area was small as Apple struggled to come back to life from its near death experience in the late mid 90′s. We focused — both out of reader interest and financial necessity — on the few big players in the Mac CAD and 3D world. At the same time we encouraged and advocated for smaller developers interested in expanding the Mac CAD/3D sphere.

Today after many worrying years the health of Apple and its abundantly expanding Mac platform has helped us to expand our addressable editorial target area and we now include iOS platform news. This is good news for all fronts. Firstly, it means there are more players in the Mac and iOS markets. This means our editorial target area has become richer with new and expanding companies and products. Secondly, it means we are less beholden to a few large, benevolent, and consistent supporters. This greatly relieves the natural pressure all small publications face: balancing economic survival with the desire for absolute editorial neutrality.

We have always striven to provide unbiased, fair and reader-driven content on Architosh. We promise to continue that trend as we expand to address this larger Mac and iOS CAD/3D sphere.

Our new site architecture will give us the tools we need to follow the interest of our readers. This will enable us to steer our editorial direction around the type of content Architosh readers are seeking and interested in. At the same time, we will continue to shape and develop our 4-Quarter Editorial Calendar around the needs and trends that we see are taking shape in our industries.

Our Promises

We seek to shape fair, neutral and focused editorial coverage around these promises:

  • Provide neutral, fact-driven “product reviews” aimed at demonstration and capabilities.
  • Publish “all news” provided to us on a “neutral news queue” (NNQ) system.
  • Provide an open-admission contributor policy.
  • Allow any corporate sponsor a “ViewPoint” article admission platform.
  • Publish a free MediaKit with our 4-Quarter Editorial Calendar.
  • Exhibit fresh thinking and open-mindedness.
Through such promises readers can be assured that all [Mac and iOS CAD and 3D] companies are capable of being well-served at Architosh with their media needs. That any current corporate sponsor or advertiser can use Architosh as an “open-mic” for essay discussion, debate, promotion, comparison or critique via a constant article admission platform. That our published MediaKit and topical 4-quarter Editorial Calendar affords companies advanced notice (a year in advance) of topical coverage allowing them ample time to prepare and contact us for superb media coverage. And that our editorial views will be constantly expanding to watch for the next big thing on the horizon while maintaining connection to that which is relevant.

Our Disclosures

We promise to disclose when our article coverage was partially or fully afforded to us by the generous financial assistance of corporate sponsors or non-sponsors. Press events hosted by software companies typically come with free transportation, hotel, food, shows, and corporate gifts (eg: pens, hats, software, et cetera). These are perfect examples of where full disclosure is expected of us and we will provide it within the article or articles for which it applies. Additionally, we will also provide full disclosure of securities to any and all companies held by Architosh’s owners or managing partners. You can find a list of companies for which we have a business interest in or hold securities and which we have written about listed below. This information will always be listed here on this page:
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  • AAPL – Apple, Inc.
  • RIMM – Research in Motion
  • ARM – Advanced Risc Machines
  • MIPS – MIPS Technologies
  • 37signals LLC
Updated: 24 Oct 2008

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