Akiko Ashley was on the show floor for Architosh this year and took all the pictures in the next few pages. Her detailed report on what was key at this year’s SIGGRAPH in Anaheim can be found here and is a very good read.
Before we start off we wanted to mention again that SIGGRAPH shows–like many other conventions–seem to be struggling more and more as the years go on. While there were many excellent companies at this year’s event in California, it was notable that Autodesk decided to not attend and apparently from the word on the grapevine will not be attending SIGGRAPH in the future…at least in booth form.
It has been many years since Apple has been at SIGGRAPH in booth form. In fact, I think that would take us back to the PowerPC days of tank like G5 Mac Pros. Remember those days?
Apple does show up at SIGGRAPH in behind the scenes fashion to talk to developers and also for its popular Job Fair. Below you can see an Apple Job Fair booth next to the Houdini booth. Now it must be interesting to know what kinds of folks Apple is looking for at a place like SIGGRAPH. But the company is a giant and has far more ranging positions imaginable than one might think. And they always are looking out for talented designers.
Closely related to Apple, Pixar was at SIGGRAPH this year, of course, and their booth, as you can see from the photo below, is quite different. Akiko attended the Pixar invite only event and we will be talking about RenderMan technology later this month as part of our tour of everything 3D at SIGGRAPH.
A major announcement this year was Houdini ENGINE by Side Effects Software. Houdini ENGINE is a compact API which extract’s Houdini’s core tech into a powerful procedural engine for film and game studios so they can integrate it into the pipeline applications.
Popular DDC applications like Maya and game development platforms like Unity can be integrated. This means you can load into DDC apps and Unit Houdini assets without having to rely on baked-out data.
Although AMD has struggled much with Intel over the past few years the company garnered two major wins with the contracts to supply the GPUs for both of the latest Sony and Microsoft game consoles. Now the big news for AMD with regards to Apple is centered on its supply of the AMD FirePro twin graphics cards inside of the upcoming Mac Pro (2013).
Akiko was deeply curious to find out anything at all about the FirePro inside of the new Mac Pro and visited the AMD booth. While details of the new Mac Pro are very secret and could not be discussed or discovered, the AMD booth help was anxious to show off the top of the line FirePro cards and what they can do for OpenCL acceleration.
As noted in our special SIGGRAPH highlights report, AMD was showing off OpenCL acceleration on Adobe Premiere and Adobe After Effects (AE). We are beginning to wonder if Apple’s decision in AMD was centered primarily on advancements in OpenCL and the company’s attempt to stave off defections in the pro film and video market since the major gaffe with Final Cut Pro X. There are many lingering questions about the new Mac Pro…and we will just have to wait and see.