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Architosh Mission Statement

Architosh’s mission is to empower its readers with leading-edge information on CAD / BIM / 3D technologies across diverse industries.


Architosh was launched as an online site in February 1999 with a Mac-centric focus and quickly became recognized as a premier destination for CAD/AEC and 3D professionals and students worldwide. Two decades later, Architosh is an established, highly-regarded global brand for trusted CAD and 3D industry online journalism across all platforms and devices. (for Publishing Highlights see here)

Architosh is the authority on architectural design technology in the Mac universe. I can’t imagine writing about Mac-related architecture news without knowing what Anthony and the team at Architosh have to say about it.

Randall S. Newton, (now with Jon Peddie Research)

Architosh provides some of the most comprehensive and exclusive informational resources in the world to professional and student users on multiple platforms—serving industry fields including: Animation, Architecture, Computer-aided Industrial Design (CAID), Construction, Engineering, Game Design, Manufacturing and MCAD industries, Medical & Science, Rendering and Visualization, and Visual Effects (VFX). 

We serve these fields through comprehensive industry news, well-regarded news analysis, product reviews, numerous feature articles, event coverage, product guides, practice guides, and our own award program(s)—to over 190,000 annual visitors and 30,000 dedicated readers/fans in more than 140 countries around the globe.

Our Editorial Calendar is available online to help advertisers with their media planning.

Architosh Strategy

To achieve our ends, Architosh is primarily focused on the following items:

  • Provide extensive IT resources for Mac, Windows, and iOS-based CAD and 3D end users and developers
  • Provide extensive weekly news coverage within our areas of focus
  • Provide in-depth product reviews and event show coverage
  • Provide exclusive executive-level interviews and premium editorial features
  • Provide extensive “on-site” searchable information resources
  • Continue to support our historic Mac-centric audience with quality IT resources.
  • Develop and nurture a “supportive” online community at
  • Develop and grow an expansive and diverse community on its social properties

Architosh is not officially endorsed or associated with any company but is a division of FRAUSTO, LLC.

Architosh Publishing Team

Anthony Frausto-Robledo, AIA, LEED AP

Founder, Publisher, and Editor-in-Chief

Anthony Frausto-Robledo, AIA, LEED AP is a practicing architect and the founder and editor of the award-winning website. Educated in Boston, he has been an architectural professional for over 30 years and was a senior designer with the distinguished Boston architectural firm Koetter Kim & Associates before launching his web consultancy, BritasMedia.

In 1998 Anthony established BritasMedia, an IT consultancy focused on Web design, brand identity, and A/E/C market information products for professional services firms, software and technology companies, universities and institutional customers worldwide.

A LEED Accredited Professional (LEED AP), a licensed and registered architect in the state of Rhode Island and Massachusetts, and a member of the American Institute of Architects (AIA), Anthony is an associate principal at Boston-area architecture firm Morehouse MacDonald and Associates, Inc., in supplement to his publishing and consultative activities.

In 2013 The Boston Architectural College honored Anthony with the ‘Alumni in Practice Award’ for “making significant contributions to the design community…and providing exemplary service in the fields of architecture and interior design.” A knowledge domain expert on AEC and CAD technologies for the architectural market, Anthony has been a speaker at industry events, including ABX Boston, New York City 3D Users Group, and Boston Vectorworks UG, among others. To learn more refer to his LinkedIn page here. To learn about his publishing career highlights, go here.

Pete Evans, AIA, IDSA

Senior Associate Editor

Mr. Evans is a practicing architect in Des Moines, Iowa, and chairs the AIA Iowa Professional Development Committee. Mr. Evans is aware of the complex practice, technical and personnel issues involved in rolling out BIM at an office and on a project including as the project architect on SD-CD phases on a $40M project with thorough BIM implementation.

Mr. Evans organized the AIA Iowa 2006 Integrated Practice and Technology seminar focused on BIM and Integrated Technology and Practice. Mr. Evans also coordinated the AIA TAP BIM Awards 2007, 2008 & 2009 presentations of all winners and entrants and had presented on BIM topics at National AIA and ICC conferences and workshops. He has taught and presented in the Architecture department at Iowa State University and has presented his work at Purdue University, International Visual Literacy Association conferences and also spoken on architectural technology at Virtual Reality Conferences. AIA This Week has published his technology-focused articles, and he has been a key participant in many AIA Iowa award winning architectural projects.

A passionate Mac user, Pete Evans, AIA, has published numerous articles for Architosh, is the co-jury member for Architosh’s AIA BEST of SHOW awards program,  and travels regularly to conferences around the world for Architosh as senior associated editor.

Akiko Ashley

Senior Associate Editor (West Coast Editor)

Akiko Ashley became a contributor in 2003 with her Strata 3D Pro review feature article and an associate editor in 2013. Her most recent features include her SIGGRAPH 2013 show overview special report and her late 2013 Artist Profile story on Janet Echelman. Over more than ten years Ms. Ashley has been a trusted strategic advisor to Architosh.

Ms. Ashley is the co-founder of Luminetik 3D Animation and VFX Studio, in Santa Monica, California, and on the Advisory Board of KeyFrame Magazine. Ms. Ashley has an acting, writing, and visual effects background in major Hollywood and TV productions. A frequent speaker, she has presented at SIGGRAPH, Art Institute Los Angeles, IGDA Lecture Series and Writers Boot Camp. She was the executive producer, co-director, and writer of the young adult sci-fi fantasy full CG motion picture quality short film Kuriocity, introducing the teen CG character “Alex.”

Her company produces industry-leading visual effects, animation and 3D content for numerous companies–such as HP–cross a broad spectrum of industries, including film and television, advertising, architecture and industrial design.

Bhushan Avsatthi

Associate Editor / News Editor

Bhushan is an Associate Director at Hi-Tech Outsourcing Services where he is a BIM industry and sustainable design expert. He manages a team of architects, structural and MEP engineers, LEED, and energy modeling consultants in his day-to-day activities. He is also involved in green initiatives like nonprofit tree plantation project and promotes using cycles for commuting small distances. Bhushan is an accomplished writer and industry communicator and has written over a dozen Viewpoint articles on Architosh and is now developing news and feature content.

Ildiko Robledo

News Editor / Accounts

Ildiko joined Architosh in 2015 to assist with daily news coverage and also handles advertiser accounts. With an extensive background in sales and client management, Ildiko brings a diverse range of skills and a global experience from the United Kingdom. Ildiko manages the accounting backend of Architosh while assisting with daily news production.

An admitted “girlie tech geek,” she has an interest in mobile phone technology, among her many interests, which include a love of fitness and nutrition, travel, fashion, gardening, and animals.

Britney H-R

News Editor

Britney H-R received her BFA degree (in Film) at the internationally renowned art school Art Center College of Design in Pasadena, California. A former Pratt Institute, in Brooklyn, New York, film student, she has been making ambitious movies in Apple’s iMovie since she was in 7th grade. A devoted Mac user, she purchased her very own 13-inch iBook G3 when she was just 13 from babysitting money she saved up all summer. A fan of the writing of Virginia Wolf, Woody Allen and the films of Luc Besson, she has a big interest in serious Hollywood film drama.

Since 2005 Britney has contributed news reports for Architosh and attended Siggraph Boston 2006 to cover that event as well. As a graduate in one of the top film colleges in America, Britney has deep experience in the film industry’s use of cutting-edge tools.

Tim Danaher

Associate Contributing Editor

Tim Danaher trained as an architect at the Architecture schools of Bath and Oxford, United Kingdom. Currently, he resides in both Germany and the UK. He specializes in visualization using SketchUp and a number of rendering programs including critical new players in the 3D arena such as Cheetah 3D and Luxology’s Modo. Since leaving architecture school, he has also written extensively for the UK press, including the MacUser magazine and the Architect’s Journal. He has been a visiting lecturer at the University of the Arts, London and London City University.

John Helm, NCARB

Associate Contributing Editor

John Helm, NCARB, is an architect from Southern California with many years of experience in a wide range of commercial and residential projects. He has been a Vectorworks user for over 15 years (see: and says that writing about software programs like Cameramatch gives him a chance to explore their potential beyond what he might do in practice. He practices with this Italian architect wife in Northern Italy while maintaining a presence in southern California. Their firm, Helm & Mancini Architects, has recently included a winning design for a bell tower in Italy, a central plaza for a small town, and a 100 kW photoelectric plant. The firm’s work spans from Europe to Mexico to Canada to the US.

John believes that the freehand sketch is the fastest and most effective technique for preliminary design but after that 3D modeling should take over. His renderings have appeared on the Nemetschek Vectorworks, Inc. website. The firm’s Italian-English capabilities make it ideal for partnering with other firms for translation and remote work arrangements. To learn more visit their website:

Rick Bernstein

Associate Contributing Editor

Rick Bernstein is a computer specialist in various CAD and 3D software applications that run on the Macintosh platform. He is the founder of Three Dimensional Technology a company that provides training services, modeling/rendering services, and software sales focused on the architectural and design fields in New York City. His work can be viewed on the web at

As an Associate Editor, Rick has begun what we hope will be a long association at Architosh with his feature In-depth article on form-Z 4.1, by auto-des-sys, Inc.

Greg Miller

Associate Contributing Editor

Greg Miller, MArch., received a Bachelor of Arts from Standford University and a Master of Architecture from Cal Poly, San Luis Obispo, California. Greg has been in the architectural profession in and around the San Francisco Bay Area for the last couple of decades and currently has a private practice specializing in residential design.

From 1993 through 2003, Greg was a partner in RDC Interactive Media in Palo Alto,  an interactive media firm catering to the AEC market including manufacturers, publishers, and high-tech companies. When not designing homes or building websites, Greg enjoys playing drums for two progressive rock bands.

Greg Miller is a household name for Macworld Magazine readers, having been one of its primary software product reviewers of CAD and 3D applications for the Mac for many years.

Matthew W. Brewster


Matthew Brewster is the founder of BIMiDEAS and is one of the preeminent ArchiCAD instructors in North America. Based in Seattle, he has a professional background in architecture and construction and offers ArchiCAD training and BIM consulting services for the Seattle area and throughout Washington, Oregon, and Alaska. For over ten years Matthew has focused on solutions for AEC market firms and has helped clients transition to new technologies. His first contribution Viewpoint to Architosh is titled, “Green BIM: Sustainable Design and Building Information Modeling” and talks about unique challenges to BIM in the Pacific Northwest and samples some key BIM projects in the region.

Tom Lazear


Tom Lazear is a BSME graduate of the University of California, Berkeley, holds an MSEE from the University of California, Los Angeles and holds an MBA from the Sloan School of Management at M.I.T. Tom founded Versacad Corporation and operated it successfully until he sold it to Prime Computer, Inc. Tom has held executive management positions at Fluor-Daniel, Prime Computer, Computervision, PowerPlan and Archway Systems. Currently, as CEO, he directs Archway Systems’ businesses representing a number of graphic and CAD software products. He currently resides in Huntington Beach, CA. Tom enjoys spending his spare time with his grandchildren and is looking forward to his first great-grandson this summer. Tom has contributed a Viewpoint article on “A Case for 2D CAD in a 3D BIM World.”

Frank P. Gennaccaro


Frank kicked-off Architosh’s feature “Viewpoints” articles series with “Constructing BIM education in the 21st Century.” Viewpoints are written by guest contributors who have a vested interest in CAD and 3D from the vantage point of expert consultants, service or instruction providers, or software and hardware makers.

Frank has a Bachelor of Science degree in Business Administration/Marketing from San Francisco State University. Over the course of his career, Frank has acquired more than 10 years of customer service experience, working in the restaurant, hotel, banking, market research, telemarketing, automotive and computer/internet industries. Frank is originally from Pennsylvania but is currently residing in San Francisco, California, and is an Associate at ARCHVISTA Building Technologies. In his spare time, Frank is a human rights activist, beginner musician and yoga enthusiast.

Don Seidel, AIA


Don Seidel, AIA, is president of Seidel + Hammons, Inc. an architecture and design firm in San Antonio, Texas. A frequent guest-lecturer on technology at the San Antonio College Department of Architecture, he is also a longtime Vectorworks user and registered Vectorworks trainer. Don contributed an interesting article in 2002 on large-format plotting in Mac OS X back when the new Unix platform from Apple was younger.

Kemper Smith

Contributor (Intern Editor-’04)

Kemper Smith was Architosh’s first summer intern in 2004. Kemper was a fourth-year college student in the architectural program at Mississippi State University, School of Architecture when he began writing for Architosh. He has covered both news and event coverage, including several Siggraph reports. Kemper began his technical journalism with our 2004 National AIA Conference Exhibition Report and photo coverage.

Mike Moore and William Huchting

Reader Volunteer Forum Moderators

Mike Moore is an architect located in Perth, Australia, with a particular passion for architecture on the Mac computer platform. Mike is an accomplished Vectorworks user and has been providing readers and forums users assistance in our dedicated multi-vendor (ISV) oriented forums for many years.

William Huchting is a registered architect with his own firm (MakeArchitecture) in the United States and has been practicing architecture on the Macintosh for well over a decade. William is an accomplished BoA, Vectorworks, and ArchiCAD user and is familiar and experienced with multiple designs and modeling applications include Google’s SketchUp.

The opinions and views of our Architosh Forum Moderators and Super-Moderators are explicitly and singularly their own views and are not endorsed, supported, or agreed upon in whole or in part by or by this publication’s editorial staff, editors and guest contributors.

Update Log

2 May 2023 — Last update to this page


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