Skip to content or navigation

MWSF: Macworld Expo SF – Summary Thoughts on the Show

Architosh’s Macworld Expo San Francisco 2009 Coverage – Our reports will include numerous photo galleries from the show floor plus activities and visits. Look for future reports to go indepth with Autodesk’s Mac announcements plus some extra features.

Updated Summary of Coverage [12 Feb 2009 – AFR]

We wanted to update our Macworld Expo coverage. Aside from a show floor gallery series which kicks off here in this article, we have three “Details” reports filed under Autodesk’s announcements at the show. Our Details reports are 1, 2 and 3 here, dealing with the three new Autodesk Mac products: Mudbox, Toxik and Stitcher. We also have two “Notes” reports focused on solidThinking and one focused on Smith Micro and its growing Mac 3D software portfolio.

We also have a report on Autodesk’s MotionBuilder, a much overlooked but important item. And in addition to our two page report on our meeting with Autodesk, we also have our Final Notes and the Misc. article on Macworld.


While Steve Jobs was not the keynote speaker this year at the annual all-things-Apple event, Phil Schiller did an excellent job with his keynote nonetheless. Too bad he didn’t have truly stunning announcements, it could have given us a sense of a possible future without the grand master. I think in all honesty Apple’s keynotes depend far more on the Apple products that are announced (both hardware and software) than they do on Steve Jobs introducing them. This is a reality that the public, the press and the Wall Street analysts need to get used to.

Show More Popular Than Ever

This was by far the most crowded Macworld Expo I have attended in San Francisco. Not only did most of the North Hall get filled with booths (the South Hall is where Apple is located and is always filled to completion) but the general crowd levels were particularly high. It was hard to walk around at times. 

Apple's booth still drew large crowds.

Apple's booth still drew large crowds. Here show participants check out Apple's new iLife 09 suite - including the great new Facebook integration features built into iPhoto 09.

Apple’s booth was showcasing their new software products centered on the iLife 09 suite. The key new updates focus on iPhoto, iMovie and Garageband. The latter in particular introduces musical instruction led by some of the world’s greatest living musical stars (like Sting and Sarah McLachlan). 

iPhoto now includes Google maps integration and superb integration with Facebook and Flickr. The ability to bring back tagged people from Facebook down to iPhoto is awesome, plus the general synchronization of edited photos between the two makes iPhoto the best tool for your general Facebook photo needs. 

Apple's booth is the heart of the Expo Floor.

Apple's booth is the heart of the Expo floor.

Apple introduced a new iWork 09 suite. This included a new Numbers with far more Excel-like features to make it a truly useful spreadsheet application. Still, unlike Excel or other spreadsheets, Numbers continues to focus on getting useful numerical data into your Pages documents and Keynote presentations. We’ll cover this suite in more detail in the rest of our Macworld coverage reports. Keynote gets updated with even more features and templates as does Pages. 

CAD and 3D at Macworld

It turns out this was a pretty good show for CAD and 3D. It would have been an amazing show if the old standbys like Graphisoft, Nemetschek NA, and auto-des-sys, Inc., also came to the show. 

solidThinking made a big splash at Macworld Expo.

solidThinking made a big splash at Macworld Expo.

The solidThinking booth was one of the bright spots at the show for CAD and 3D. Their large booth was showing the latest version of the CAID (computer-aided industrial design) software running on some of the latest Apple Mac hardware. 

At the show I got a chance to see the application in action for the very first time. We also had a small meeting at the show and discussed numerous things from the CAD and CAID market and its evolution to how entertainment products are crossing over to the engineering and product design world. 

We have many more booth photos to show and will be rolling out Macworld Expo SF 2009 reports all week long and into next week, plus a few general photos from my extended trip to California during the holidays.

Reader Comments

Comments for this story are closed

INSIDER Xpresso keeps CAD industry professionals up-to-date on next-gen emerging technologies (emTech) that will revolutionize the worlds of AEC and manufacturing and design. As an Xpresso reader, you will hear from some of the most important voices inventing and using the very latest tech in areas such as AI, machine learning, algorithm-aided design (AAD), AR, VR, MR, 3D printing, 3D computer vision, robotics, and SmartCities technologies.

Each issue arrives in your inbox on the first Sunday of the month. Issue #1 arrived on March 3, 2019. Full archives and easy navigation for your pleasure. Enjoy! 

Sign-up for our monthly newsletter
architosh INSIDER Xpresso.

  • Architosh will never pass any of your information onto third parties.
  • For more information read our privacy policy.
  • It is easy to unsubscribe at any time. Follow the links in the newletter footer.

(Recommended. These infrequent sponsored emails help us to provide our Xpresso newsletter for free.)

INSIDER Membership

Read 3 free Feature or Analysis articles per month.

Or, subscribe now for unlimited full access to Architosh.