PROVIDENCE, Rhode Island — Oct 27, 2008 — Britasmedia, a small business consultancy focused on A/E/C market information products for professional service firms, software and technology companies, universities and educational customers worldwide, today announced a brand new version of its online publication, Architosh — the leading Internet magazine dedicated to Mac CAD and 3D professionals and students worldwide.
One of the top CAD related Web sites in the world, Architosh (architosh.com) is a top brand in the world of online Mac news information. Since 1999 Architosh has won awards and constant praise for its singular focus and energy related to all things Mac CAD and 3D. An unflagging supporter of Apple and its Mac platform, Architosh has constantly advocated for the use of the Mac OS X platform in technical creative markets like Architecture, Engineering, Industrial Design and Animation. A highly regarded resource, Architosh is one of only a few publications referenced from Apple’s own corporate Web sites worldwide. A consistent collector and analyzer of market information, and publisher of market reports and market data, Architosh is listed along with ZDNet and InfoWorld as a Macintosh Market Data resource.
The New Architosh
The new online magazine has been refocused on 14 key categories in the market spheres of CAD (computer-aided design) and 3D. No longer conceived as primarily concerned with Architecture, Engineering and Construction (AEC), the new Architosh will address both old and new areas such as Game Design, MCAD, Medical and Science 3D, Animation, Visualization and the iPhone as a visual platform.
Conceived both internally and by the Web development firm, Crowd Favorite, the new Architosh is built on a modern Web 2.0 platform. The new magazine features a robust way of exploring the 14 Mac CAD and 3D categories, allowing readers to subscribe by RSS to only those categories they are interested in following.
“As Apple grows and expands it was important that the new Architosh address a larger editorial target area, signifying that we intend to fully cover all areas and fields within Mac CAD and 3D,” says Architosh founder and publisher, Anthony Frausto-Robledo. “This includes fields like Game Design as well as the emerging iPhone platform as a tool for visual 3D computing.” Architosh will still remain the industry’s best resource for all things related to Mac in the world of Architecture, expressed in its namesake.
“Architosh is ‘the authority’ on architectural design technology in the Mac universe. I can’t imagine writing about Mac-related architecture news without knowing what Anthony and the team at Architosh have to say on the subject,” says Randall S. Newton, Editor-in-Chief, AECNews.com.
Esteemed industry expert, Jerry Laiserin, contributing editor to Architectural Record and Cadalyst, notes Architosh as one of only ten CAD publications online he finds worth reading — calling editor, Anthony Frausto-Robledo, “doggedly determined.”
Architosh is read by more than 150,000 readers per year in over 130 countries worldwide. A truly global site, only 41% of all readers are within the United States, while the UK, Canada and Australia account for 16% of all readers. “Architosh’s global popularity reflects the hard fact that Apple is more successful and popular in the AEC industries outside the United States,” says Anthony Frausto-Robledo, “while the company is generally more popular within the United States within the overall computer market. This tells me that the top software players serving the AEC markets in the US appear to be ignoring the Mac despite popular demand while their European and Asian colleagues strategically choose to support the Mac despite a smaller overall popular demand.”
With its new Web site structure, Architosh will be reinvigorated to support the growing Mac base of technical and creative professionals worldwide.
BritasMedia’s publishing mission with the Architosh Web site is to serve a worldwide audience of Macintosh-based CAD and 3D professionals and students working within multiple fields and industries including: Animation, Architecture, Computer-Aided Industrial Design (CAID), Construction, Engineering, Game Design, MCAD (Mechanical Computer-Aided Design), PLM (Product Lifecycle Management), Medical, Science and Visualization.