Maxon, the German software maker of the leading DCC software package Cinema 4D, is partnering with Tencent Cloud to integrate Tencent HY 3D Global AI engine into Cinema 4D.
This collaboration was unveiled at the Mobile World Congress 2026 in Barcelona, Spain.
Integrated HY 3D
The HY 3D engine is developed by Tencent Cloud and trained on the company’s vast library of games. This helps artists jumpstart their creative efforts, serving as a creative and explorative starting point. Once the engine generates assets, they are fully customizable in Cinema 4D and compatible with Maxon’s broader ecosystem, including ZBrush, Redshift, and Red Giant tools.
“At Maxon, our mission has always been to empower artists,” said David McGavran, CEO of Maxon. “This partnership is about giving creators additional tools to move faster when they choose to, especially in early-stage ideation and prototyping. The artist remains in complete control of the final result. AI can assist with iteration and experimentation, but authorship and creative direction stay firmly in the hands of the creative.”
Maxon and Tencent Cloud partner on AI integration path.
Maxon’s longstanding philosophy of meeting artists where they are at means understanding that while AI technologies are de riguer artists want creative freedom and ultimately creative control. Therefore, the use of Tencent’s HY 3D integration within Cinema 4D is entirely optional. If artists prefer traditional modeling workflows, they can simply stick to that.
“Artists care deeply about authorship and originality – and so do we,” said Philip Losch, Chief Technology and AI Officer at Maxon. “Our approach is focused on responsible integration of AI capabilities into our tools. We are not building an autonomous system that creates finished art. We are applying technology that accelerates certain steps in a broader creative process that remains artist-led.”
Partnership and Availability
Cinema 4D is widely used across multiple industries and disciplines, including AEC, film and broadcast, motion graphics, advertising, product visualization, and game development. The new HY 3D integration gives users options and can help them meet tighter deadlines.
Once an asset is created, artists can refine it in ZBrush, texture and light it in Cinema 4D, and render it in Redshift renderer.
The partnership grew out of a long-standing relationship between Maxon and Tencent, including the latter’s continuous use of Maxon technologies in game development pipelines.
The integration of Tencent Cloud AI technology into Maxon tools marks a significant milestone. The HY 3D integration will be introduced later in 2026. More details will follow closer to the release date.
