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Maxon wins 2023 NAB Award

Maxon Cinema 4D wins 2023 NAB Show Product of the Year Award.


Maxon’s Cinema 4D has just won the 2023 NAB Show Product of the Year Award, in the Graphics, Editing, VFX and Switchers category. This official awards program specifically recognizes some of the most promising and significant new products and technologies that exhibitors showcased at this year’s NAB Show. NAB is the the National Association of Broadcasters and this year’s show in Las Vegas was its centennial celebration.

Cinema 4D

Maxon Cinema 4D is professional quality 3D modeling, animation, rendering, and simulation software.

Maxon wins 2023 NAB Award. Maxon CEO, David McGavran

Maxon wins 2023 NAB Award. CEO, David McGavran. (Image Maxon.)

With this in mind, many industry experts consider Cinema 4D one of the best tools for professionals in the animation, film, game, and visual effects industries. Maxon CEO, David McGavran explains:


“We are honored that Cinema 4D 2023 has been recognized as an innovative solution within the visual effects and animation industry with this year’s NAB Product of the Year award,”“With a number of impressive recent updates to the software, including exciting new tools and workflow improvements, we remain committed to developing ongoing intuitive and powerful solutions that meet the needs of the community and allow our users to unlock even greater levels of creativity. We believe this award showcases our ability to deliver on that promise.”


Cinema 4D offers powerful features and an easily accessible and intuitive user interface. Consequently, it makes creating complex 3D projects relatively easy. The software includes a vast library of pre-built objects, materials, and lighting setups that speed up workflows and enhance creativity.

It also supports multiple file formats and integration with other professional software packages. As a result, Cinema 4D is an excellent tool for any professional in the film or animation industry creating high-quality 3D content.

NAB awards

A panel of industry experts selected NAB Show Product of the Year Award Winners, in fifteen categories. After which, they announced the winners in a live awards ceremony at NAB Show on 18 April 2023. In order to be eligible for an award, nominated products must come from companies exhibiting at the 2023 NAB Show, and deliverable within the 2023 calendar year.

“During our centennial year, NAB continues to recognize the products that are transforming how content is being created, connected and capitalized throughout the broadcast, media and entertainment industry,” said NAB’s Chief Customer Success Officer Eric Trabb.

He continued, “Congratulations to Maxon for winning the 2023 NAB Show Product of the Year Award in recognition of Cinema 4D 2023, a product that has demonstrated its ability to help storytellers face the challenges of the present and future by revolutionizing a critical stage of the content lifecycle.”

Maxon One

Maxon develops professional quality software for editors, filmmakers, motion designers and visual effects artists. Moreover, Cinema 4D is part of the the Maxon One package. The latest update from Maxon saw impressive modeling and simulation updates, as well as optimized workflows in Cinema 4D 2023.

Maxon One provides an intuitive way to install and update users’ favorite Maxon applications. At the same time, it also manages Maxon software licenses. Moreover, users can download a 14-day trial of the entire Maxon One package directly from within the Maxon App. Consequently, this allows users to test all the new features from the entire Maxon product range.

About NAB

The National Association of Broadcasters is an advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory, and public affairs. NAB also enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. It does so via advocacy, education, and innovation. Please click here for more information.

About the NAB Show

This year’s NAB Show took place 15-19 April 2023, in Las Vegas, whilst celebrating its centennial year. Consequently it has become the ultimate marketplace for next-generation technology. As a result, the NAB Show is where audiovisual experts from around the world meet to get inspiration and share ideas. Please click here for more information.


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