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Neoscape Visualization Agency Takes Innovations On-The-Go with Lenovo

Neoscape is removing guesswork behind imagining the future of architectural environments for their clients. Moving away from traditional rendering, the company is deploying real geometry and physics with real-time ray-tracing to build cinematic and interactive experiences.


Globally leading visualization agency, Neoscape, founded in Cambridge, Massachusetts, is taking a new visualization approach inspired by film and post production—building cinematic, interactive experiences that allow their clients to walk through their new office space and make adjustments before construction even begins.

Cinematic Approach with Lenovo

Neoscape is utilizing real geometry and photo-realistic ray tracing technologies to provide architects and their clients more realistic visual experiences that help them make design decisions at a higher-level of fidelity—that is, based on more realistic imagery of what the building and spaces will eventually look like.

Neoscape says that this requirement for higher fidelity is also happening on faster schedules and deadlines. And clients often need to meet outside Neoscape’s offices, requiring solutions that Neoscape can bring closer to the customer.

Neoscape is utilizing Lenovo gear to help them excel at delivering real-time visualizations closer to client and customer points of contact.

Neoscape turned to Lenovo’s ThinkPad P53, which is powered by an NVIDIA Quadro RTX 5000 GPU. With Neoscape’s Research and Development Lab (RadLab), powered by Lenovo ThinkStation and ThinkPad P series workstations, Neoscape is blazing a path of innovation to create rich, real-time experiences for their clients.

“The ThinkPad P53 with an NVIDIA Quadro RTX 5000 GPU is changing the game for us by giving us the ability to do live, real-time demos for our clients,” said Carlos Cristerna, Principal, Rad Lab Director, Neoscape. “Now, I can be anywhere in the world and with the ThinkPad P53, my office is with me. With real-time ray tracing, I can be in front of a client and change the design, move things around a room or even turn the lights on and off—our clients are continuously blown away.”

To see Neoscape’s work in action, click on a recent demonstration from NXT BLD 2019. To learn more about Neoscape visit them online here.

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