The “By Design, Season 1” video marketing series by GRAPHISOFT has garnered many honors in its short history. The series captures the emerging stories of architects and AEC industry professionals as they execute visionary ideas and share process improvements and workflow innovation through creativity.
Award Winning—The By Design Series
By Design, Season 2 examines how architects, educators, and users have relied on ARCHICAD to evolve with technological advances. By Design, Season 2: Virtual Realities, premieres this month at graphisoft.com/bydesign.
We put a lot of thought into what stories we chose to tell in By Design,” said Tracey Gatland, GRAPHISOFT North America Managing Director. “The firms highlighted in our first season give the viewer a glimpse of what is possible with ARCHICAD and its ecosystem. Watching the series helps open conversations about how technological advances such as BIM merge with architecture to positively impact the world around us. We’re thrilled the series and by extension, all of our customers, have been recognized in this way.”
What stood out for us as the production team behind the creation of By Design has been the stories themselves…
“What stood out for us as the production team behind the creation of By Design has been the stories themselves,” added Glenn Sagon, CEO and Co-Founder of Sagon-Phior. “To hear architects and designers talk with such passion about their craft and discover the artistry that goes into designing a building has been an inspirational journey. It is gratifying to know three different, respected judging panels saw the strength and quality of the By Design message.”
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For more on the AIVA awards visit:
For more on the Architectural Record Advertising Excellence Award visit:
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