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32,500 Rendered Frames
Excluding the neon sequence, 32,500 frames were rendered by Neoscape. The 4K production, however, continued to loom over the project. Because client reviews were conducted live via video conference between Boston, Atlanta and Shanghai (including two translators), video reviews couldn’t be done in 4K or stereo 3D, resulting in Neoscape’s big rush at the end of the production.
04 – John Portman & Associates’ design has many stunning details as seen in the film. (image: video capture. Neoscape / Architosh. All rights reserved.).
“One of our biggest challenges was that you can’t see the film in stereo while you’re working on it, so we needed to adjust our pipeline to review those shots,” added Cristerna. “After the stereo reviews, we realized that we had to re-render a few shots with wider interocular distances to increase the depth, so we could use them to greater effect as a device that impacts viewers’ emotions. We adjusted about half of our cameras that day.”
In the end, all the hard work paid off. Rather than a common linear walkthrough, Neoscape created a stunning abstract visual story. Viewers are teleported around the development, taking in new sights that have been augmented by time-lapses, animations and video footage that depicts residents and visitors engaging with all aspects of the area—commerical, residential, and public.
05 – Stunning slender towers feature multi-story green gardens with large-scale trees. (image: video capture. Neoscape / Architosh. All rights reserved.).
Today, the film is running high up in the air in Yangpu Ba Dai Tou’s marketing center in 4K stereoscopic 3D. Ironically, Cristerna is the only Neoscape team member that’s seen it on location.
“When we wrapped, I hand delivered the film to Jack Portman in person, and since his client was there, we had a private screening. After the lights came on, one thing was clear: Jack was happy, his client was happy, and so were we. It was a good feeling.”
About Neoscape
Established in 1995 as a visualization firm, Neoscape has evolved into a full-service creative consultancy with studios in Boston, New York, and San Francisco. Over the years, our team of passionate and curious problem solvers has created integrated visual campaigns for some of the biggest companies in commercial and residential real estate and design. Our objective is to create immersive storytelling experiences for our clients that spark understanding, kindle vision, and ignite buy-in.
About Chaos Group
Chaos Group is a worldwide leader in computer graphics technology, helping artists and designers create photorealistic imagery and animation for architecture, design, and visual effects. Chaos Group’s award-winning physically-based rendering and simulation software is used daily by top design studios, architectural firms, advertising agencies, and visual effects companies around the globe. Today, the company’s research and development in cloud rendering, material scanning, and virtual reality is shaping the future of creative storytelling and digital design. Founded in 1997, Chaos Group is privately owned with offices in Sofia, Los Angeles, Seoul, and Tokyo. For more information, visit: chaosgroup.com.
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