GRAPHISOFT of Hungary has won a Gold Stevie Award for its ARCHICAD 21 marketing campaign this year. The award was from the International Business Awards.
The International Business Awards (IBAs) are the world’s premier business awards program. The IBA’s are open to all individuals and organizations worldwide—public and private, for-profit and non-profit, large and small. The 2017 IBAs received entries from more than 60 nations and territories and there were over 3,900 nominations.
Why the Marketing Won This Year
This year GRAPHISOFT had some noteworthy marketing surrounding the launch of ARCHICAD 21. Architosh readers who have not yet seen the videos showcasing the new stair tools in the latest version of ARCHICAD are encouraged to watch the movie below.
One of the IBA judges had this to say about GRAPHISOFT’s ARCHICAD 21 marketing campaign: “Never before have I ever thought that designing a staircase could be fun. Now I believe it could be, and not a bit like watching paint dry. The videos are arresting and making the Great Wall, for example, a subject is great. The first emperor of China, Qin Shi Huang and his architects, would have loved this software.”
“We are pleased and proud to be recognized by the esteemed panel of IBA judges,” said Viktor Varkonyi, GRAPHISOFT CEO. “Of course, this award would not be possible without our dedicated and creative team of developers who are committed to helping architects do what they do best – design great buildings,” he added.
Stevie Award winners were determined by the average scores of more than 200 executives worldwide who participated on 12 juries.
“The IBA judges from across the world were highly impressed with the nominations they reviewed this year. With the level of achievement documented in the nominations from 60 nations, the Stevie Awards are proud to honor organizations that demonstrate a high level of achievement in a variety of industries,” said Michael Gallagher, president and founder of the Stevie Awards.
Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.
To learn more about ARCHICAD visit here. To watch one of the videos from the 2017 award-winning marketing look below.
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