AUSTIN, Texas – June 2015 – Zebra Imaging announced that its holographic display technology played a pivotal role in winning Britto Charette the contract to renovate the lobby of The Majestic Tower in Bal Harbour, Florida.
“When you are presenting to people who aren’t architects or designers, you need a bridge,” said David Charette, principal of Britto Charette. “We’ve found that many people have difficulty understanding how a space will look in 3D, but with a hologram, they get a complete picture.”
Working from as-built drawings of the site, Britto Charette used SketchUp, Trimble Navigation’s architectural sketching software, to construct a 3D model of the lobby. Zebra Imaging’s holographic printer then broke the 3D data down into subsets corresponding to ‘hogels’ (think: three-dimensional pixels) and ‘imaged’ these hogels onto a photopolymer film. When illuminated with direct light, the flat photopolymer film recreates a field of light in which the 3D model appears in space.
As a result, Britto Charette was able to more effectively communicate the overall scope of the project and the spatial relationships within its design at a glance, without having to ask the client to master complex 3D software or wear cumbersome virtual reality headsets or goggles to navigate the lobby.
“When trying to communicate a project, designers used to share perspective drawings created by hand. Later, computer renderings were used,” said Charette. “But people who were ‘spatially challenged’ still had trouble understanding the final layout. The hologram allowed us to show the board and building owners a clear picture of our design.”
Charette cited the ‘wow factor’ of a holographic print as the key component to the success of the pitch, and said that Britto Charette plans to create holograms for future projects to give its designs a competitive edge.
To watch the Zebra Imaging Architecture Hologram Preview click here.
“The clients loved the ‘Star Wars’ aspect of the technology,” he said. “They were excited to see what was possible. In the end, that was extremely cost-effective for us, because it helped us compete with others who were bidding on the project, while showing the clients our ideas in a way that was completely new to them. It worked.”
About Britto Charette
Britto Charette designs luxurious interiors for clients worldwide, creating environments that reflect their lifestyles and design aesthetics. By keeping its fingers on the pulse of technology, fashion, and global architecture, the company’s well-traveled, multilingual team aims to offer the best global design options available. Its work has been featured in international design publications including Interior Design, DOM, Lush, and Metropolitan Home. For additional information, please visit: http://www.brittocharette.com.
About Zebra Imaging
Since 1996, Zebra Imaging, Inc. has developed 3D holographic displays for AEC professionals, marketing agencies, government operations, and retail applications. By creating visual experiences that “wow” viewers, the company helps businesses sell their ideas in the most immersive way possible, with designs that leave nothing to the imagination. Capable of showing precise details at the highest levels of accuracy, Zebra’s holographic prints redefine what it means to see the future. For more information, please visit: www.zebraimaging.com.