Autodesk is launching two new product offerings today: Pixlr for desktop and a special membership program called Pixlr Pro members.
While we don’t yet have all the details Autodesk Pixlr and its pro membership program is aimed at basic photo editing tools with over 600 photo effects and its free. The membership program comes in three levels
The Starter level consist of the basic photo editing tools and over 600 special effects. The Essentials level gains users access to many enhanced features such as Double Exposure, overlays, borders and more special photo effects. Finally, the Pixlr Pro member level unlocks powerful photo editing tools such as Influence Masks, control over specific color channels and a lot more.
Pricing is 14.99.USD per year or 1.99.USD per month.
The paid Pixlr membership unlocks Pixlr for all desktop platforms, including Windows and Mac, and will unlock features in future versions of the Pixlr app for iOS and Android. Pixlr for desktop will make it easier for photo enthusiasts and professionals to edit and design right from their computer, by including the ability to access Pixlr offline for the first time.
To learn more visit the new Autodesk Pixlr website here.
Autodesk acquired online photo editing service Pixlr back in 2011 under closed financial terms. Pixlr’s founder Ola Seveandersson then joined Autodesk. Pixlr originally started in Sweden back in August of 2008. It seems now that Autodesk has a key photo editing technology platform to help it extend out its crowing consumer tools offerings, many of which extend beyond the maker-movement but also into consumers wishing to become “creatives.”
On some level this clearly puts Autodesk squarely in some competition with Adobe. Pixlr’s desktop app for both Mac and Windows looks to have some interesting competitive features, particularly with effects and masks.