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NAB News Hightlights: Nvidia, Maxon, Autodesk, more…

Our brief NAB 2012 summary highlights interesting news from the likes of Adobe, Maxon, Autodesk and more…


We will cover some NAB news items from 3D and graphics computing companies at the show. We think this news will interest many readers.

In Brief

Adobe. The graphics software superpower released an interesting report that shows that people are increasingly accepting and viewing TV-like ad experiences on the Web. “Online video ad consumption is beginning to mirror that of traditional TV commercials”, says the report.  We find this interesting and note that companies doing marketing online should consider the ramifications of this news.

Adobe also previewed its upcoming Adobe Creative Suite 6 Production Premium product, which includes major updates for Adobe Premiere and Adobe After Effects. Adobe Premiere Pro CS6 incorporates OpenCL support, a technology Apple invented and has embedded in its OS and promotes. To learn more.

G-Technology. Taking a giant leap for all Mac-Kind” says the news release, G-Technology announced at NAB it is shipping the industry’s highest capacity, two-drive Raid O, Thunderbolt storage solution. The drive is excellent for large file storage and is available currently in Apple Stores. A 4TB starting drive starts at 699.USD.

Avid. Honestly we are not sure what is happening with video on the Mac platform these days, with all the hoopla over the latest version of Final Cut. Avid has a new iPad tool getting notice called Avid Studio for iPad. And it looks good! Check it out (we have an image below).

01 - Avid Media Composer 5. Professional video editing software runs on Mac and Windows. (image courtesy of Avid)

02 - Avid Studio for iPad brings Avid technology to the mobile world of iOS. (image courtesy of Avid)

Avid of course still makes professional Mac video and audio software. Its Mac software line up looks to include: Media Composer 5.5 and version 6. With version 6 Avid is claiming it is the most versatile tool for professional video editing. Media Composer 6 is a true 64-bit app. And is a full open app thanks to Avid Open I/O. Additionally, it has support for working with stereoscopic 3D materials.

Avid Symphony 6 is also native for the Mac and the entire Symphony system is available in three ways now. As is its Pro Tools 10 audio software and its Sibelius 7 music notation software. And Musition 4 and Auralia 4, music theory software.  To learn more about Avid go here.

Maxon. The CINEMA 4D folks were at NAB and showing CINEMA 4D R13 and all its abilities. We announced recently their Live video feeds so that users who could not attend NAB could watch their list of great artists talking about CINEMA 4D technology and how it fits into the studio pipeline.

Autodesk. Lastly, Autodesk was at NAB 2012 and introduced what they are claiming is a radically redesigned Autodesk Smoke video editing and effects software for the Mac. In fact, Smoke is just for the Mac and competes with tools such as Avid and Final Cut Pro.

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