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Graphisoft enters strategic partnership with JZFZ China

Graphisoft enters strategic partnership with Chinese architecture firm Jizhun Fangzhong Architectural Associates. Companies will help each other by fostering ArchiCAD within China and by boosting BIM use within Chinese architectural and construction industries


Graphisoft, the makers of the award-winning BIM software ArchiCAD, have announced they have entered into a strategic partnership with Jizhun Fangzhong Architectural Associates, in Chengdu, China.

Graphisoft Asia sales director, Robert Greenfield, and general manager of JZFZ Zhang Yuhua, signed an agreement that lays out the terms for a strategic partnership. The parties will cooperate in an effort to promote the application of ArchiCAD within China as well as foster the development of China’s architectural design and construction industries.

Several Years

JZFZ has been evaluating Graphisoft’s ArchiCAD for several years and has become convinced that ArchiCAD is the BIM (building information modeling) software that will take JZFZ to the next level in their competitive advantage and performance.

During the course of the next three years, Graphisoft will assist JZFZ in setting up a design workflow and platform based on Graphisoft products and relevant BIM technology according to JZFZ’s overall development strategy and business characteristics.

“We are eager to achieve a total BIM workflow from design to construction,” said Zhang Yuhau, General Manager of JZFZ, “It can help us to to increase productivity, improve design quality, and improve our competitiveness.”

Robert Greenfield of Graphisoft Asai commented: “Our mission is to help the Chinese building and construction industry move from 2D to BIM, while helping China achieve a qualitative leap in increasing efficiency, saving money, and designing environmentally sustainable buildings.”

To learn more about ArchiCAD visit Graphisoft online here.

What We Think

Expanding into China with strategic partnerships like this makes a lot of sense. BIM technology is complicated to implement; BIM software providers should all be taking advantage of unacknowledged desire by AEC firms to adopt the technology via a custom tailoring process. Larger firms in particular have the resources and various flexible arrangements can be constructed to benefit both BIM maker and the use-firm in the partnership.

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