I am talking to Bob Mayer, Royal Farros and Doug Cochran of IMSI/Design, the makers of the venerable TurboCAD product line. In front of me is the new TurboViewer on my spiffy newish Apple iPad 2.
Royal Farros, who is chairman and CEO of IMSI, starts to speak about Apple’s amazing iPad. “We really believe that the iPad represents an inflection point in the CAD industry,” said Farros. “It has phenomenal portability with its very long battery life… and with Multi-touch you simply can’t match what it can do with any other computing device.”
“Like the Mac in 1984, which many said was just a $2400 Etch A Sketch, many looked upon the iPad when Apple introduced it in a similar way,” said Farros. The IMSI CEO continued to elaborate on why the iPad is such a game-changing device, for the CAD software industry and elsewhere.
Prior to Apple introducing the iPad, IMSI/Design had began refocusing on serving the needs of its TurboCAD users and providing robust support for DWG users as well. The results proved worthwhile and the company has grown. But as soon as the Apple iPad was introduced IMSI recognized opportunity. “Doug Cochran, our CTO, recognized what the iPad could be in the CAD industry very early on,” said Farros, “and we started to refocus and map out our strategy for this era.”
TurboViewer isn’t just a single product but an environment and platform for IMSI. The company has much larger plans in the works for addressing mobility in the CAD market and exploiting the unique strengths of the Apple iOS platform.
“There are many new CAD apps for the iPad and iPhone,” said Cochran, “but there are very few good CAD viewers and none that can do what TurboCAD Viewer can.”
Next page: TurboViewer Details and The Future