Skip to content or navigation

solidThinking to present new technology at IDSA International Conference

solidThinking Inc. to present at IDSA Conference in Miami this week — will showcase its new solidThinking Inspired 8.0 product with new morphogenesis technology.


solidThinking, Inc., will be demonstrating its latest products–the new solidThinking 8.0 and new solidThinking Inspired 8.0 at the IDSA International Conference as well as leading a presentation titled “Human Thinking and Computational Inspiration: New Challenges and Opportunities for Product Design.” The event takes place September 23-26 in Miami, Florida. 

solidThinking at Industrial Design Society of America Conference

One of the most important product and industrial design events in the world, the IDSA Conference will be host to solidThinking’s new products, including its new morphogenesis technology in its solidThinking Inspired 8.0 product. 

morphogenesis™, which draws its principles from nature and biomimicry, allows designers and architects to experiment with form generation while exploring and developing their designs. It is a key new technology that gives solidThinking a unique advantage in the product design software market. 

“solidThinking seeks to empower the design community with tools that will maximize creativity and design intuition,” said Alex Mazzardo, vice president of product strategy and marketing for solidThinking. “The annual IDSA conference provides the ideal international setting for thought leaders to bring to market fresh ideas and design concepts, and we’re particularly gratified to share the new and extensive capabilities of our recently launched software with the community.”

The new design and styling tools will be displayed at booths 1 and 2. solidThinking Inc. president Robert Little and Vice President of Product Development James Dagg will present the conference breakout session, titled, “Human Thinking and Computational Inspiration, New Challenges and Opportunities for Product Design” on Saturday, September 26, from 11:30am to 12:30pm in room Poinciana 2. The presentation’s corresponding white paper can be requested at: and is also printed in the 2009 Conference Proceedings for show attendees. 

To learn more about solidThinking 8.0 and morphogenesis read some of the related reports here on Architosh (see below) and click here for a recent Product In-Depth feature article.

Reader Comments

Comments for this story are closed