Skip to content or navigation


Tidbit: Intel and Dreamworks team up on Super Bowl 3D

Dreamworks and Intel team up on Super Bowl 3D.

Super Bowl 2009 commercials featured more 3D graphics than ever before this year. In fact, a partnership between Intel and Dreamworks resulted in the two companies distributing 125 million 3D glasses to Super Bowl viewers so they could enjoy the special effects wonders of two ads in particular: the Monsters vs Alien ad and the 3D SoBe Lizard Lake ad. 

Intel has published a special interview on Jeffrey Katzenberg, CEO of Dreamworks talking about their upcoming 3D movie plans. There is also a discussion about the benefits of the new ColorCode Paper 3D glasses.

Reader Comments

  1. For more on Intel and Dreamworks plans you can read up on InTru-3D ™ here on Wikipedia. This partnership and its planned first release of a new type of 3D movie (Monsters vs Aliens will premier in theaters March 27, 2009) will be interesting to follow. If it is successful, what will Disney’s Pixar Animation Studios do to react to it? That is one of the more interesting questions.

    One thing is for sure, InTru-3D, may start a revolution of sorts in 3D viewing both in film, TV and gaming.

    http://en.wikipedia.org/wiki/InTru_3D

Comments are closed.

INSIDER Xpresso keeps CAD industry professionals up-to-date on next-gen emerging technologies (emTech) that will revolutionize the worlds of AEC and manufacturing and design. As an Xpresso reader, you will hear from some of the most important voices inventing and using the very latest tech in areas such as AI, machine learning, algorithmic-aided design (AAD), AR, VR, MR, 3D printing, 3D computer vision, robotics, and SmartCities technologies.

Each issue arrives in your inbox on the first Sunday of the month. Issue #1 in your inbox March 3, 2019.

Sign-up for our monthly newsletter
architosh INSIDER Xpresso.

  • Architosh will never pass any of your information onto third parties.
  • For more information read our privacy policy.
  • It is easy to unsubscribe at any time. Follow the links in the newletter footer.

(Recommended. These infrequent sponsored emails help us to provide our Xpresso newsletter for free.)

 
INSIDER Membership

Read 3 free Feature or Analysis articles per month.

Or, subscribe now for unlimited full access to Architosh.