Archives for Creative Pros Archives - Architosh
BOXX Goes After The Apple iMac Pro’s Jugular—Launches “Think Again” Campaign
Apple’s iMac Pro isn’t even shipping and workstation rival BOXX has begun to tear it apart, calling it “last year’s technology.”
Former Apple Executive Richard Kerris Says AR Future Big, Talks About ‘Glyph’
Many Architosh readers may remember Richard Kerris from his days at Apple as Senior Director of Developer Technologies (his role from 2001 – 2007) where he led worldwide developer relations and technical marketing across audio, video, photography and other pro apps. Presenting in eight Steve Jobs keynotes, Kerris was one of the few Apple executives permitted to talk to the press about Apple products. In this second Architosh interview (his first was well over a decade ago) Kerris discusses his career at places like Apple, HP, and Pixar and provides an informed market perspective on virtual and augmented reality (AR/VR), the changing nature of the creative “pro” in digital fields and of course the new Avegant Glyph.
