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MAXON Ups Rendering Ante with Multi-Year Technical Collaboration Agreement with NVIDIA

New agreement brings NVIDIA’s scalable and physically-based rendering technologies to Cinema 4D users, including NVIDIA Iray for GPU rendering.


Nemetschek Group company MAXON, of Friedrichsdorf, Germany, has announced a new partnership with NVIDIA focused on the physically based rendering segment of the market with NVIDIA’s popular Iray® and Material Definition Language (MDL) technology.

MAXON’s multi-year agreement with NVIDIA is comprehensive and gives the company access to NVIDIA rendering technology, including its Quasi-Monte Carlo (QMC) sampling patent family, NVIDIA Iray and MDL.

New Iray for CINEMA 4D

Artists and designers using Cinema 4D can now accessIray for Cinema 4D, a plug-in that provides scalable, intuitive, physically based rendering for the most accurate previews when lighting and designing a scene or adjusting a scene’s geometry and materials. Register for the free trial. In a future version of Cinema 4D, users will have easy access directly within the application to download and purchase the NVIDIA Iray plug-in. (Image of Iray for Cinema 4D is available here.)

01 - This year at IBC 2016, MAXON will be demoing the new NVIDIA Iray plugin for their application plus MDL.

01 – This year at IBC 2016, MAXON will be demoing the new NVIDIA Iray plugin for their application plus MDL.

“MAXON has enjoyed a successful and supportive collaboration with our development partner NVIDIA to leverage its GPU-based technology for Cinema 4D users,” said Oliver Meiseberg, Director of Product and Partnership Management at MAXON. “We look forward to working more closely together to provide 3D solutions for customers across industries and disciplines.”

Rolling Out Demo at IBC 2016 in Amsterdam

At the upcoming IBC2016 Show in Amsterdam, September 9 -13, NVIDIA Senior Product Manager Steffen Römer will present the capabilities of Iray for C4D at the MAXON booth in Hall 7, K30. Detailed information as, well as the live streaming of all presentations, is available at

Artists in the entertainment industry who have beta tested the new NVIDIA Iray for Cinema 4D plug-in are enthusiastic about the integration and interactive GPU rendering capabilities now available to them.

“In bringing our Iray for Cinema 4D plugin to market earlier this year, we’ve come to know the C4D user base and are very impressed by their caliber and enthusiasm for taking their projects to the next level,” said Philip Miller, senior director of rendering products at NVIDIA. “We are now very pleased to be working directly with MAXON to enable new possibilities for these 3D artists.”

More on Iray for Cinema 4D

With NVIDIA Iray for Cinema 4D, the entire look-development process becomes extremely interactive and intuitive using the novel live rendering feature. This provides immediate visual feedback while lighting and designing a scene. Artists can continue to use the physically plausible material options of the Cinema 4D material nodes and shaders, and even add their own material designs and procedural functions using NVIDIA Material Definition Language. The full NVIDIA vMaterials library is supported, as well as material exchange capabilities with other MDL-compatible applications.

An overview and features list for Iray for Cinema 4D is available here. Cinema 4D customers can download a demo here.