- by Anthony Frausto-Robledo, anthony{at}architosh{dot}com
- 2 Jan 2008
-
Apple
in 2008 - What Likely Lies Ahead
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2007 was by all accounts an outstanding year for Steve Jobs
and his beloved Apple Inc. But 2008 can shape up to be even
better. Here's why!
The iPhone as Platform
Obviously 2007 will go down as the year Apple changed the
mobile cell phone industry with its wondrous iPhone. By all
accounts the iPhone introduction was as breakthrough and
as big an event as the original Mac. Yet 2008 will be the
year the iPhone really takes off as a platform.
For Apple, one of the best things that will happen in 2008
will be the release of the Apple
iPhone SDK (software development
kit) in February. And one of the surprises for the entire
tech industry in 2008 will be its phenomenal take-up. Mark
my word, the iPhone SDK and what people will be doing
with it will be one of the big discussions throughout 2008.
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Although Apple is destined to release both a 3G iPhone and
a nano version that is much cheaper, the iPhone discussion
is likely going to intensify around its adaptability and
flexibility as a true mobile computing device after the release
of the SDK. And a by-product of that hype will continue to
drive importance and focus to the Safari web browser.
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The Mac is an iPhone
Perhaps one of the more delightful twists that should emerge
in 2008 will be the way Apple leverages the iPhone's enduring
Multi-touch interface with future Macs, particularly mobiles.
Apple will
put that interface on the Mac in a way that will make the
Mac feel like an extension of the iPhone -- not the other
way around. In which form this comes is anybody's best guess
but obviously it involves a Multi-touch screen or screens,
as in plural.
Some possibilities include new laptops that convert to tablets.
Some folks have written about multi-touch areas near the
palm rest area. Yet other possibilities include Apple media
slates which simply obtain their image, wirelessly, from
another Mac in the house or office.
When one thinks about where Apple is likely headed with
the new iTunes movie rentals, and where it has already shunned
the idea of competing with Sony on large flat-screen TVs,
this forces you to think of new concepts for other types
of media screen devices related to AppleTV and where Apple
can innovate at the consumer device level.
We have already learned this year that Apple is working
not just on its hobby -- AppleTV -- but on possibly a fifth
new leg on which to bear its business. This fifth new product
category will no doubt have something to do with the home,
a fertile territory pregnant with possibilities on how we
manage our lives and the array
of electronics that draw energy within our homes. Energy
-- or how we use it in particular -- can become the fifth
new hot product category for Apple, something I am sure Al
Gore personally would love to see happen.
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CAD: Ashlar-Vellum Graphite v8 SP1 Beta Now Imports AutoCAD Layouts ....
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[27 Jun]
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[20 Feb]
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-
[18 Feb]
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[5 Feb] Hot!
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Introduces 30 Coding Headstarts - Now Available with QuickTime Introductory
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3D -
[30 Jan] Hot!
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2008 Macworld
Expo Reports
MW08: Architosh's
Expo Photos 1 - [25 Jan] Hot!
MW08: Architosh's
Expo Photos 2 - [25 Jan] Hot!
MW08: Architosh's
Expo Photos 3 - [25 Jan] Hot!
MW08: Architosh's
Expo Photos 4 - [25 Jan] Hot!
MW08: On
the heels of Macworld Expo, Apple's iPhone is going "Corporate" -
[18 Jan] Hot!
MW08: Looking
at IMSI/Design's new AutoCAD Viewer for Mac - [17 Jan] Hot!
MW08: IMSI/Design
announces IDX Renditioner Plug-In for Google SketchUp - [17 Jan] Hot!
MW08: LightWork
Design releases LightWorks 7.8 - [17 Jan] Hot!
MW08: CAD
and 3D at Macworld Expo - Report 1 - [17 Jan] Hot!
MW08: CAD
and 3D at Macworld Expo - Report 2 - [17 Jan] Hot!
MW08: Punch
Hosting Home Design Studio Pro sessions at Apple Store SF - [16 Jan] Hot!
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intros ViaCAD Pro - More Powerful Modeling than ViaCAD 2D/3D - [15
Jan] Hot!
MW08: Architecture
Sessions at Macworld Expo - [9 Jan] Hot!
Mac
3D: First Spanish company to win Technical Achievement Award in 40 years
from Academy of Motion Picture Arts and Sciences - [11 Jan]
Autodesk
SketchBook Pro Update - to be shown at Macworld Expo - [8 Jan] Hot!
Apple
Mac touch: what it could look like - [4 Jan] Hot!
Mac
CAD: Future PowerCADD only to run on Intel Macs - [4 Jan]
Apple
in 2008: What Likely Lies Ahead - [2 Jan] Hot!
Feature Product Review: Graphisoft
ArchiCAD 11 - [21 Dec] Hot!
Mac
CAD: VectorWorks Architect 2008 Named Best Software in Architect Magazine's
ACE Awards - [19
Dec] Hot!
Tidbits: Mac
CAD/3D News: Green Projects and the iPod Touch, Daylite for Leopard, Turtle,
NewTek's
Live Set Authoring Tool... - [19
Dec]
Mac
CAD: VectorWorks 2008 Product Line Updated to SP2 - Update Taps Leopard
Features Specifically - [19
Dec] Hot!
Mac
CAD: PINI to distribute ArchiCAD in Brazil - [19
Dec] Hot!
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3D: form-Z News: Google Earth and Collada Plugin Released - [19
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CAD: Ashlar Turns 20 and more Ashlar-Vellum News - [17
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Tidbits: Microspot
Interiors Pro, Discounts on Mac CAD/3D Software for the Holidays -
[13 Dec] Hot!
Mac
3D: MAXON's BodyPaint 3D used in film "The Golden Compass" -
[12 Dec]
Tidbits: FileMaker,
Bento, Copper Project, VectorWorks 2008 and more... -
[10 Dec]
Mac
3D: Informatix Catches Up with the Mac with Piranesi 5 -
[10 Dec] Hot!
Mac
3D: Electric Image Animation Studio 7 - Mac Universal and Now Shipping - [6 Dec] Hot!
SIGGRAPH
2007 Show Reports
SIG: Allegorithmic
unveils new procedural texture middlware, ProFX 2.6 - [17 Aug]
SIG: Luxology
announces Luxology TV - 3D training is AppleTV ready - [13 Aug]
SIG: SIGGRAPH
2007 News Highlights - [7 Aug]
Mac
3D: Architosh covering SIGGRAPH 2007 - Focus on Mac 3D Technologies -
[7 Aug]
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