|
Architosh provides a number of advertising and
promotional options for ISV's, hardware firms, AEC firms, schools,
organizations, publications and others interested in reaching the
Macintosh CAD/3D/AEC markets.
When you advertise on Architosh you automatically
enter a Corporate Sponsorship
program based on the level of your advertising. Our unique Corporate
Sponsorship programs offer advertisers a special value-added
benefit to advertising at Architosh so that you can gain enhanced
product exposure and branding awareness.
- What we sell? - Our Advertising Programs
- We currently offer top, bottom, sidebar and large inline ad
banner positions, consistent with industry standards. We also
do limited text ads.
-
- Ad banners are sold on the industry standard CPM system (cost
per 1000 ad banner impressions). Ad space is purchased perferably
by the calendar quarter.
-
- We advise advertisers to consider a sustained marketing campaign
for greatest impact and purchase ads for at least six months.
The majority of our corporate sponsors (advertisers) select annual
or semi-annual agreement packages.
- Ad Banner Sizes
- IAB/CASIE industry ad banner sizes are required. Discounts
are provided for large volume orders.
- Ad Pricing & Contact Info
- We offer competitive pricing on all our advertising and sponsorship
options. To learn more you can download our latest Media Kit
for Quarter 3, 2005 in PDF format.
To inquire further please send Karen an email at:
karen@architosh.com or
call:
Karen Popp at (415) 460-1144 (9am - 6pm PST)
Demographics - Since its introduction in February 1999,
Architosh has become a prominent member of the Macintosh online
news and information community—serving the vertical markets
of architecture, engineering and related construction professionals,
in addition to general Macintosh CAD and 3D markets. We have aggressively
focused on architects on the Macintosh and have an Architosh
International Web Users Group listing of over 300 Mac-based
architecture, engineering, construction firms, in addition to 3D
consultants and design schools.
Additionally, Architosh.com is a prominent partner of the Macintosh
News Network (MacNN) with a combined network readership of over
8 million page impressions per month.
Stats. Based on an Architosh
survey run in 1999, it is estimated that half
of our readers are in the AEC market and predominantly
consist of CAD managers, IT professionals and firm owners—generally
'those that recommend' and 'final decision makers'. Based on
our email, which runs in the thousands per year, other site
readers consist of 3D and CAD specialist across an array of
disciplines, scientist and engineers, and technical graphic
professionals.
Based on our survey, over 75
percent of all survey participants are principals or firm owners,
regardless of firm/discipline type. This places them in the
annual salary range of $80,000 - $150,000.
Direction. Architosh version
2 and future version 3 will broaden its focus to include industrial
design and 3D professionals in the film and gaming markets.
According to industry analysts these markets are set to triple
in size by 2003 (see our Business
Case) and they overlap AEC/CAD with similar tools (like
FormZ, Electric Image, etc.)
Site Growth Rate - Architosh has grown dramatically each
year since its introduction in February 1999. In 2001 we served
over 1.9 million ads for our advertisers and e-com partners. In
2002 we increased this figure to over 2.5 million ad impressions.
For 2003 we are projecting over 3.5 million ad impressions.
Our Business Case details our dramatic growth and projected figures
for the coming year.
- Stats. Architosh is currently
serving over 25,000 unique readers per month in over 70 countries
worldwide -- serving 50,000 - 90,000 page impressions per month.
According to our stats the majority of our readers are in the
United States, Germany, United Kingdom, France and Italy. More
than 40% of our readers are outside the US. (see our Business
Case)
-
Site Growth Potential - Architosh is addressing the architecture
and related engineering and construction fields. In the United States
there are approximately 50,000 - 55,000
registered architects, not including non-registered architect
interns, CAD operators and technicians. In US and Canadian schools
of architecture there are approximately 30,000+ students in the
fields of architecture, interior design and related environmental
studies.
Market Share. In the United
States Macintosh is used by 11-33% of professional architects,
depending on the source for those stats. The AIAs'
own online survey was as high as 33% in 1999. The Boston/Cambridge,
Massachusetts market, one of the single largest concentration
of architects in the US, reflects this figure—according to
CAD VAR's serving the region and in 1999 reflected a 16% Mac useage
by AIA member firms minimum.
Usage Trends. With Apple's
dark year's behind them there is ample opportunity to reintroduce
the Macintosh advantage in the coming years. In 1996-99, many
Mac firms began to go cross-platform as a precautionary strategy;
however, since 1998 some Wintel firms have switched back to Macintosh.
With the introduction of the UNIX based Mac OS X (Jaguar), there
has been a steady increase of engineering interest in Mac OS X,
with dramatic announcements of new OS X applications.
Since 1998 Macintosh
computers have figured prominently in the national AEC System
Expo's famous CAD Shoot-out's, pitting architect teams and
their favorite software/hardware against each other.
US Stats. In the US Architosh
estimates the size of Macintosh-based architects and architecture
students to be approximately 17,000 to as high as 28,000 users.
(based on 15% pros + 33% students min.)
Worldwide Stats. Worldwide
we know there are over 100,000 plus Macintosh CAD users on just
two CAD platforms alone. We were given user base stats by Graphisoft
and Nemetschek North America (having together a combined user
base of over 250,000 users with more than 50 percent being Macintosh-based)
and Graphisoft's platform mix is exactly 50 percent while Nemetschek
is 60 percent Mac. We suggest the the real number of active Mac
CAD users alone (not counting 3D users) is approximately in the
range of 150,000 - 250,000 users worldwide.
In some countries, like Japan, Germany, France, UK and Italy,
Macintosh is more popular with architects than it is in the US,
with marketshare as high as 40 percent.
Many of these stats are for architecture only and do not include
the entire AEC field, related CAD/CAM and other 3D professionals.
In the areas of 3D the Macintosh has gone through a major resurrence
in recent years since the introduction of Maya for Macintosh.
Architosh Representation - Links to our site. Architosh
daily news stories, reports and editorial are covered by leading
Mac news sites on the Web like MacSurfer,
Macintosh News Network and the
Mac Observer; and periodical
coverage by MacWEEK and Rick
Ford's MacInTouch.
Additionally we are covered prominently by leading CAD industry
sites and portals, including industry leadeers TenLinks.com
and CADWire.net. And we have
been featured in Architectural
Record Magazine.
Apple. Architosh is prominently
featured at Apple.com in various locations and in various Apple
sites around the world, including links in Apple Japan. See Macintosh
in Architecture.
CADWire.net. Architosh is
a common major feature on CADWire.net, an industry leading CAD
portal on the Internet. CADWire has extensive links to Architosh.com's
Mac-centric CAD, 3D and AEC news, product reviews and feature
articles.
TenLinks.com. Architosh is
prominently listed as the major Macintosh
CAD resource on the Web.
More information and stats about us can be found in our Business
Case and in our MediaKit. So please
write with a request for more information.
Getting started is simple. Start by calling Karen Popp (see above)
and requesting a MediaKit. You may also want to read our Architosh
Business Case, as well as review our site's many resource-intensive
areas and community sections. Architosh has active CAD and 3D forums
with more than 1000 professional members and firms, and our Architosh
International Web Users Group listing features links to over 400
Macintosh AEC firms worldwide. Our AIWUG
members are active readers and proud Macintosh-based professionals.
We can also help you develop an ad campaign, plan a branding awareness
strategy for your Internet marketinig,, and recommend other sites
and media for supplementing you advertising strategy with us.
Thank you for considering Architosh.
|
|
