With Tech SuperPowers Right Behind the Upcoming Boston Apple Flagship Store, Back Bay is the New Mac Super Power

Bean Town's already a Mac City. It used to host Macworld Expo (East coast edition) for many years in the 90's. And with its many colleges and universities in the Boston Metro area (numbering in the many dozens) not only are Macs a familiar sight but so are Apple iPods. It would be fair to say that Apple has many troops in Boston.

A Store Behind a Store

Now Apple is going to open a four-story "flagship store" in the very hip (and not at all inexpensive) Back Bay neighborhood in downtown Boston. And it's going in directly behind Tech SuperPowers, which has its address on Newbury Street. With these two entities literally tied at the hips across the back alley, the combined realms is going to equate to one of the most concentrated doses of Mac Kingdom brainpower on the planet.

Tech SuperPowers, after all, is one of the premier Apple VARs (value-added resellers) in the country, featuring a brownstone's worth of Macs of all shapes and sizes scattered about its very vertical digs. Inside are some of the best Mac brains in town, serving many of Boston's coolest small (and large) businesses with unique Macintosh systems expertise.

While Bostonian's may end up buying some Macs at the new flagship store once it goes up, Tech SuperPowers directly behind the store will end up helping many of these customers do what even Apple's Mac Geniuses can't do: make their businesses really shine with Apple technology.

That's where Tech SuperPowers rules. They offer unique services for Mac users that will perfectly complimenting the typical set of services found at Apple Stores. For Mac businesses small and large, this means things like purchasing and installing your Apple Xserve -- something an Apple Store can't do for you -- setting it up just for your type of business. They also provide custom FileMaker database development, Web application development, and Web site development for your Mac-based business. They even provide Internet hosting and digital training on a range of Mac solutions.

A Giving Company

Tech SuperPowers are the folks that brought Bostonian's the free Back Bay WiFi network called NewburyOpen.net -- a movement that promotes the use of free WiFi for public access. Tech SuperPowers co-founder Michael Oh is a pioneer in the country for advocating and developing free public WiFi spots in urban locations throughout the US.

And Tech SuperPowers are also very regular underwriters for Boston's local NPR radio station, giving away free Macs and iPod for annual fund drives and contests. This tends to reinforce the Mac-ness of Boston in the minds' of NPR listeners.

Uniqueness Counts

Unique for a VAR is Tech Superpower's Tech Meeting Center, a hi-tech meeting room for businesses and individuals to convene in. Tech Superpowers is also one of only a few Apple Specialists in the country with an Apple Certified Color Pro on staff. And here's something no Apple Store can do. When you bring your broken Mac into that Apple Store (or back to Tech Superpowers) and you desperately need a machine to carry you over, Tech Superpowers has a fleet of Mac rentals for you to use -- and at reasonable rental rates. They rent other equipment as well.

All of this means that when you combine the swanki-ness of Apple's new Back Bay flagship store (once it's completed) with the super support, rental, and custom development services and products of Tech Superpowers, you will likely have the best place in the nation for being a Mac user (outside of working at 1 Infinite Loop, Cupertino). Throw in the free WiFi that Michael Oh and his company built for Back Bay and you are practically in Mac heaven.

You can reach Tech Superpowers here.

[Editor's note: 9 Feb 2007: Apple's new story is actually going to be four stories tall. This was corrected. Ed.]