- Anthony Frausto-Robledo, EIC - anthony{at}architosh{dot}com
- 6 Aug 2008
-
SIG:
Architosh Talks to MAXON Computer CEO, Paul Babb
|
Mac 3D News From SIGGRAPH 2006 Boston
I had the pleasure of meeting Paul Babb, President and CEO
of MAXON Computer, Inc. in North America. MAXON made several
announcements at this year's SIGGRAPH and I wanted to talk
to Paul about the show, MAXON in the US, CINEMA 4D and the
future. We also had a chance to talk a bit later on that
evening
at a Boston Harbor dinner cruise his company put on for
his staff and the press. (see
pictures here). Paul and his
very friendly team had an excellent show and he remarked
to me
how much
MAXON
has grown here in the United States.
First Universal Animation 3D Package - Reiterated
MAXON's CINEMA 4D is available for Intel-based
Macs, which means the program has been fully Universalized
and runs on both PowerPC and Intel Core Duo based Macs (see
full report). Paul reiterated that they got their first in
the market. (see below).
Paul also remarked that "every single film this summer [with
3d in it] has been at least partially made with CINEMA 4D."
I asked Paul how he knew every single visual effects-based
film used his company's software. "We know a lot of artists
in studios and we learn about things from tech support,"
he said. Sony in particular used a custom camera projection
tool that Maxon has developed specifically for that studio.
I asked Paul about that and he said, "studios often need
specific things that are not in the basic package." He said
that his company is more than happy to work with film studios
on tools they need. The special camera tools they built for
Sony will likely come out as an "off-the-shelf" product or
module later.
|
|
Monster House
Maxon is especially proud
of the work Sony Pictures Imageworks did on the summer blockbuster
film, Monster House. Sony's VFX team used both BodyPaint
3D and CINEMA 4D for much of the visual effects in that film.
(see full report).
|
|
|
Platform Agnostic
Maxon is extremely committed to the Apple Mac OS X platform
and it shows in their ability to get to market first for
Intel-Macs. "We've been first with other transitions too,"
said Paul Babb, CEO Maxon. "Personally I'm platform agnostic
and have both a PC and a Mac on my desktop at the office."
Paul remarked that while he doesn't like to choose sides
he greatly admires Apple's innovations. Ultimately it's
not what platform or even what tools people use but if they
have talent or not. "Studios hire people with talent," says
Paul, "they don't hire Mac or Windows users."
Paul said Maxon started on Amiga which met its demise in
the 90's. That taught the company a big lesson about getting
caught in platform wars. From that point on the programmers
at Maxon decided to write nearly all of the underlying code
for their software to be platform agnostic, and to not rely
on operating specific (OS) API's (application programming
interfaces).
"Apple may not be real happy that we don't have a fully
Aqua compliant interface, but what we have is the ability
write once and target multiple operating systems with ease,"
said Paul. "We even have a Linux version of CINEMA 4D which
we sell exclusively to the big movie studios."
"We were the first to develop this way
[in the 3d market] and many other rivals started to program
like us," said Paul. In fact, one of the things that a user
might recognize at a SIGGRAPH show is how varied the user
interfaces are from more common Windows and Mac programs.
That is because many of them function very independant of
the operating system. One wonders why more companies don't
make such a decision in
order to
target
other
platforms.
Related Articles
SIG: MAXON CINEMA
4D Available for Intel Macs - Reiterated
SIG: MAXON Is In the House - Sony's Imageworks Users MAXON
Software
SIG: MAXON Re-Announces CINEMA 4D Available for Intel Macs
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Expo Photos 2 - [25 Jan] Hot!
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Expo Photos 3 - [25 Jan] Hot!
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[12 Dec]
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SIGGRAPH
2007 Show Reports
SIG: Allegorithmic
unveils new procedural texture middlware, ProFX 2.6 - [17 Aug]
SIG: Luxology
announces Luxology TV - 3D training is AppleTV ready - [13 Aug]
SIG: SIGGRAPH
2007 News Highlights - [7 Aug]
Mac
3D: Architosh covering SIGGRAPH 2007 - Focus on Mac 3D Technologies -
[7 Aug]
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