Laubwerk has long been known for its stunning 3D plant assets for 3D scene creation in visualization workflows for architects and designers. Now, Nemetschek subsidiary Maxon has acquired the German company as its first acquisition of 2025.
Laubwerk
Based in Berlin, Germany, Laubwerk’s acquisition is part of Maxon’s ongoing Capsules Project to provide 3D artists with essential assets to help them jumpstart their creative processes. Laubwerk’s 3D foliage assets are a gold standard in the industry for their natural realism. (see image below).
An example of trees and plants by Laubwerk, which Maxon has acquired. (Image: Assets by Laubwerk / Scene by Imminent Studio)
“With the Laubwerk team joining Maxon, they bring synergies that will result in even greater innovation in our products and enhanced creative possibilities for artists,” says David McGavran, Maxon CEO. “Laubwerk’s vast library of plants and trees, some of which we already added to Maxon One as part of our long-standing partnership, is widely used by artists working in architectural visualization and visual effects. Their solutions and extensive experience will be instrumental in supporting our efforts to accelerate artists’ workflows by delivering ready-to-use, parametric assets to help kickstart their projects.”
Philip Losch, chief technology and product officer at Maxon adds:
The acquisition of Laubwerk is a natural and exciting extension of our long-standing partnership. Their expertise in high-quality 3D plant modeling complements our own technologies perfectly. Together, we can enhance the creative capabilities and workflows of our users around the world.
Laubwerk has always delivered to artists a bounty of ready-to-use 3D plants models for architects and CG artists working with popular 3D software platforms. Their 3D asset models have also been part of Maxon One subscribers as part of a partnership deal, including access to Laubwerks’s Redshift-ready trees and plants directly inside the Cinema 4D Asset Browser.
“Laubwerk’s mission has always been to create the most authentic, versatile, easy to use digital plant models, grounded in the expertise of experienced landscape architects and botanical experts,” says Philip Paar, CEO and Founder of Laubwerk. “Our previous collaboration with Maxon has been incredibly rewarding and our relationship has always been characterized by a shared passion for innovation and a commitment to enhancing the creative process for digital artists. Joining forces with Maxon allows us to leverage their extensive resources and reach, enabling us to elevate our offerings and continue pushing the envelope in 3D plant modeling and visualization. We look forward to the incredible new possibilities this union will bring to the industry.”
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