Graphics websites are now rivaling the game itself. To keep up with the high demands of consumers full-service top creative agency, ROKKAN, has tapped Luxology’s modo 3D application for its creative needs.
ROKKAN has integrated modo into is production pipeline for creative 3D website development. The agency is best known for creating content-rich 3D websites for games and products such as 2k Games’ Bioshock, Stride Gum’s Spit it Out Adventure and Nintendo’s Mystery Case Files.
“modo has quickly taken its place at the center of our production pipeline,” said Charles Bae, executive creative director at ROKKAN. “When our artists find a tool that they like as much as modo, it naturally makes its way into a variety of interactive projects. Our customers are deploying 3D more than ever, and modo’s modern approach to 3D content development is a great match for the type of innovative projects that we are known for.”
A sample 3d site by ROKKAN is the 2K Games’ site for Bioshock. Visitors get a realistic taste of this Mature-rated game for Playstation 3.
“modo has not only been useful for creating final assets, it has also been extremely vital in a project’s concept and prototyping stages,” said Matt Burniston, 3D generalist at ROKKAN. “We use modo extensively to sketch out ideas that may normally take longer to produce using conventional 2D image editing software. This is where the speed and flexibility of modo really shine. The ongoing advancement of web technologies will continue opening the door for richer 3D experiences that mirror the interactivity and engagement of console and PC gaming.”
Luxology’s modo is an award-winning 3D modeling, animation, rendering and 3D painting software package for both the Mac and Windows. Highly regarded for its flexible and stunning UI (user interface), modo has been featured during a Macworld Expo keynote presentation. (see, Architosh Review: modo 202, 15 Dec 2006).