Architosh Staff (info@architosh.com)

5 Oct 2001

Architosh introduces new Mac-centric 3D/CAD Store, featuring ICS CAD Superstore

CAMBRIDGE, MA -- 5 October, 2001. Today Architosh is introducing a new Architosh e-Store within its site, prominently featuring the ICS CAD & Graphics Store inside, with direct links to online store facilities where users can purchase hundreds of software, hardware and support products for CAD/3D and AEC professionals directly from Integrated CADD Services (ICS) of Cambridge, Massachusetts, a prominent Apple CAD VAR in the Northeastern section of the US.

First Apple Macintosh CAD/3D-focused Online Store on the Net

Architosh's e-Store uniquely comprises a combination of online store partnership arrangements and associations, including the Apple Store, ICS Online Store, and associated store links through Amazon, FatBrain and others.

"Our goal with the new in-site e-Store facilities is to provide a CAD/3D industry-focused online shopping experience for our professional Macintosh readers", says site founder and editor, Anthony Frausto-Robledo. "With the addition of the ICS Store we will be able to bring literally hundreds of supportive products to the Macintosh CAD/3D community."

"We are excited about our association with Architosh, and are looking forward to bringing a great selection of products to the readers of this industry leading web site." remarks ICS President Greg Conyngham, AIA. "With the recent introduction of Mac OS X (10.1) we plan on adding more to our online store and will be making special offers available to Architosh readers."

The Pro vs Home Matrix - Reinforcing Apple's Marketing Strategies

The new Architosh e-Store is structured to directly reflect Apple's vision of the Mac as the preferred Hub of a new Digital Lifestyle. Just like the brick-and-mortar Apple Stores coming to malls across America, the Architosh e-Store divides products into Pro and Home sections, with the Home section containing the same four focus areas: Music, Movies, Photo and Kids.

"In a very literal way, our online e-Store buttresses Apple's argument that the personal computer is evolving into a hub for our digital lives", says site founder Anthony Frausto-Robledo, "and CAD and 3D professionals like architects are some the biggest users of digital still and video cameras."

"With our Home section, we wanted to give our readers organized access to many of same products found in the new Apple Stores", says Susan Hopper, managing partner of Architosh.

The Pro section is what makes the Architosh e-Store special, adding industry-focused sections like CAD/3D, PDA and the ICS Store. In addition, the Pro section contains detailed guides on building the ultimate Macintosh CAD/3D Workstation and guides on Apple Macintosh servers.

"For the first time on the Net, it is now possible to research and build-to-order a Macintosh CAD/3D workstation, purchase an HP Plotter to go with it, and purchase all the digital lifestyle products that make a Mac really shine, all from the same place on the Net, all from Architosh.com." says Anthony Frausto-Robledo, site founder and editor.

The ICS Store: A Value-Add to Architosh as a Portal

Nearly fifty percent of Architosh's readers are architects working on the Macintosh around the world. The remaining readers are other CAD and 3D professionals who all need access to quality products to support their work. The ICS Store features top brands in the CAD and 3D fields. Here's just a sampling:

HP DesignJet, LaCie, Canon, Epson, Iomega, SNAP, FormZ, Asante, etc.

With an ICS Store now being featured inside Architosh, readers will have continuous access to specials, plotter supplies, other papers and media and CAD and 3D software, including numerous ArchiCAD products and add-ons.

Visit the ICS Store inside now.

Formed in 1991, ICS - Integrated CADD Services, has operated as a premier Value-Added Reseller (VAR) in the New England area offering a full range of services including sales, training, consulting, installation and support of Macintosh and PC computer systems, CAD, 3D Modeling and Graphics software. ICS is one of the largest ArchiCAD VAR's in the world and specializes in transitioning clients from Autocad, Microstation and other traditional CAD programs to the 3D Virtual Building paradigm of ArchiCAD.

Founded in February 1999, Architosh.com is the world's leading computer information source for Macintosh-based 3D/CAD and AEC professionals and students worldwide, now serving over 25,000 unique readers monthly in over 70 countries around the globe. Architosh provides extensive 3D/CAD/AEC IT resources, news and editorial content, an international members listing and supportive 'vertical' e-commerce facilities. Architosh.com is a member site of the prominent, award-winning MacNN.com news network and a publication of the BritasMedia company.

Press Contact:

Public Relations and Editorial:

Anthony Frausto-Robledo, B.Arch. Ed.

President

BritasMedia 617-312-3305

afrausto@architosh.com