Archives for Apple
Apple’s Mac design philosophy change hasn’t been lost on the company’s pro users. AMD’s new RYZEN 7 CPUs look to promise more computing muscle per watt than Intel and offer a nicer philosophical fit for Apple. The 1700, in particular, is ideal for a future Mac Pro.
Apple’s Webkit team is proposing a new industry group to discuss the future of 3D graphics on the web—one that can develop a standard API that leverages modern GPU features.
Apple today has introduced Apple Park, the official name of its new stunning Apple 2 Campus in Cupertino, California. Employees move in starting in April.
Yes, VR is getting better known and 2017 will no doubt be a big year for virtual reality. But Apple seems to have other plans and in an ironic twist hopefully its AR plans can address industrial markets (not consumer) where Microsoft’s Hololens is making good traction.
Aurora HDR 2017—a Mac only tool—has a clear edge for making architect’s photography much better. All one needs are some good bracketed shots of their projects.
Is Silicon Valley creating technologies that bring us together, or push as apart?
It’s got a handle, is sized for standard parts, it’s very expandable and best of all it features flexible CPU/GPU support and all the goodness that older pro Mac desktops posssed. We wish we could order such a Mac.
Nvidia looks to be playing a key role in future Macs—new Nvidia Mac OS X centric job posts indicate Apple may be moving away from AMD in favor of what Nvidia is doing with AI with GPU compute.
New data in Worldwide CAD Trends 2016 Survey, by Business Advantage, may suggest future directions for multi-device and multi-platform makers like Apple. Future trend data looks negative for Apple’s Mac Pro but rosy for Apple’s iPad Pro.
Apple may not be ignoring the Mac product line because it is too distracted with future products like the Apple Car. This large time gap may mean that Apple has big plans for dramatic Mac updates that adjust the Mac product line to better suit the needs of today’s customers.
Stop deciphering what Apple may do in the VR or AR markets—former Apple exec Richard Kerris’ logical break-down of the VR-AR space just gave us a huge clue as to why the company is taking so long.
Many Architosh readers may remember Richard Kerris from his days at Apple as Senior Director of Developer Technologies (his role from 2001 – 2007) where he led worldwide developer relations and technical marketing across audio, video, photography and other pro apps. Presenting in eight Steve Jobs keynotes, Kerris was one of the few Apple executives permitted to talk to the press about Apple products. In this second Architosh interview (his first was well over a decade ago) Kerris discusses his career at places like Apple, HP, and Pixar and provides an informed market perspective on virtual and augmented reality (AR/VR), the changing nature of the creative “pro” in digital fields and of course the new Avegant Glyph.
Where is Apple in the VR revolution? VRLA certainly didn’t provide any clues or evidence of why the largest technology company on earth is a no-show in the world of VR.
Steve Jobs famously failed with his iconic NeXTcube computer. And then 10 years later, back at Apple, he failed again with ice-motif Power Mac G4 Cube. Both machines were inspiring and innovative on many levels, so it comes as no surprise—really—that Apple’s Jony Ive, who designed the latter machine also, wouldn’t take a shot one more time.
Viewpoint: Sustainability and Boards—Why Linking Significant Audiences and Materiality Matter to Long-Term Success
7 out of 10 S&P 500 corporations are reporting on “sustainability” showing significant new focus on environmental concerns. Can linking a Statement on Significant Audiences and Materiality move all major global corporations beyond short-term investor concerns for real, longer-term success and planetary benefits?