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	Comments on: BOXX Goes After The Apple iMac Pro&#8217;s Jugular—Launches &#8220;Think Again&#8221; Campaign	</title>
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	<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/</link>
	<description>architosh™ — a global-leading CAD / 3D / AEC industry technology publication and #1 source for Mac and iOS users in these segments.</description>
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		By: The New “Modular” Mac Pro—Possible Sneak Peek at Apple Event Coming Up &#8211; Investing Ideas Daily		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-55626</link>

		<dc:creator><![CDATA[The New “Modular” Mac Pro—Possible Sneak Peek at Apple Event Coming Up &#8211; Investing Ideas Daily]]></dc:creator>
		<pubDate>Fri, 19 Oct 2018 00:55:37 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-55626</guid>

					<description><![CDATA[[&#8230;] Apple&#8217;s announcement to journalists points to new tools for the creative professionals the company began to ignore a few years ago and which they have since recommitted. And by &#8220;commitment&#8221; we mean [&#8230;]]]></description>
			<content:encoded><![CDATA[<p>[&#8230;] Apple&rsquo;s announcement to journalists points to new tools for the creative professionals the company began to ignore a few years ago and which they have since recommitted. And by &ldquo;commitment&rdquo; we mean [&#8230;]</p>
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		<title>
		By: chris		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-55598</link>

		<dc:creator><![CDATA[chris]]></dc:creator>
		<pubDate>Sun, 22 Apr 2018 16:53:07 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-55598</guid>

					<description><![CDATA[Boxx costs the same or more. PC&#039;s main draw is the qualitys the same but the price is lower. I put together multiple configurations for boxx because I WANT to jump back to PC but they end up 1k higher than the new imac pro and you get an extra TB of SSD mem over at apple.]]></description>
			<content:encoded><![CDATA[<p>Boxx costs the same or more. PC&#8217;s main draw is the qualitys the same but the price is lower. I put together multiple configurations for boxx because I WANT to jump back to PC but they end up 1k higher than the new imac pro and you get an extra TB of SSD mem over at apple.</p>
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			</item>
		<item>
		<title>
		By: chris		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-60559</link>

		<dc:creator><![CDATA[chris]]></dc:creator>
		<pubDate>Sun, 22 Apr 2018 12:53:07 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-60559</guid>

					<description><![CDATA[Boxx costs the same or more. PC&#039;s main draw is the qualitys the same but the price is lower. I put together multiple configurations for boxx because I WANT to jump back to PC but they end up 1k higher than the new imac pro and you get an extra TB of SSD mem over at apple.]]></description>
			<content:encoded><![CDATA[<p>Boxx costs the same or more. PC&#8217;s main draw is the qualitys the same but the price is lower. I put together multiple configurations for boxx because I WANT to jump back to PC but they end up 1k higher than the new imac pro and you get an extra TB of SSD mem over at apple.</p>
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		<item>
		<title>
		By: Anthony Frausto-Robledo AIA, L		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-60537</link>

		<dc:creator><![CDATA[Anthony Frausto-Robledo AIA, L]]></dc:creator>
		<pubDate>Thu, 16 Nov 2017 01:28:54 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-60537</guid>

					<description><![CDATA[Paul, thanks for the feedback. I agree with your views about the timing. BOXX knows that this new machine will get a lot of press, many of it likely positive. Knowing full well that many creative pros are waiting for this machine specifically, why not attempt to sway them to reconsider. The interesting thing is, those who our own research shows would like an all-in-one workstation (and HP already makes one) don&#039;t care about all the options possible in a classic workstation workhorse box format. And specifically, they actually want simplification. And that means&#8212;for many&#8212;no Windows messiness.]]></description>
			<content:encoded><![CDATA[<p>Paul, thanks for the feedback. I agree with your views about the timing. BOXX knows that this new machine will get a lot of press, many of it likely positive. Knowing full well that many creative pros are waiting for this machine specifically, why not attempt to sway them to reconsider. The interesting thing is, those who our own research shows would like an all-in-one workstation (and HP already makes one) don&#8217;t care about all the options possible in a classic workstation workhorse box format. And specifically, they actually want simplification. And that means&#8212;for many&#8212;no Windows messiness.</p>
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		<title>
		By: Anthony Frausto-Robledo AIA, LEED AP		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-55511</link>

		<dc:creator><![CDATA[Anthony Frausto-Robledo AIA, LEED AP]]></dc:creator>
		<pubDate>Thu, 16 Nov 2017 01:28:54 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-55511</guid>

					<description><![CDATA[Paul, thanks for the feedback. I agree with your views about the timing. BOXX knows that this new machine will get a lot of press, many of it likely positive. Knowing full well that many creative pros are waiting for this machine specifically, why not attempt to sway them to reconsider. The interesting thing is, those who our own research shows would like an all-in-one workstation (and HP already makes one) don&#039;t care about all the options possible in a classic workstation workhorse box format. And specifically, they actually want simplification. And that means—for many—no Windows messiness.]]></description>
			<content:encoded><![CDATA[<p>Paul, thanks for the feedback. I agree with your views about the timing. BOXX knows that this new machine will get a lot of press, many of it likely positive. Knowing full well that many creative pros are waiting for this machine specifically, why not attempt to sway them to reconsider. The interesting thing is, those who our own research shows would like an all-in-one workstation (and HP already makes one) don&#8217;t care about all the options possible in a classic workstation workhorse box format. And specifically, they actually want simplification. And that means—for many—no Windows messiness.</p>
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		<title>
		By: Paul Kakert		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-55510</link>

		<dc:creator><![CDATA[Paul Kakert]]></dc:creator>
		<pubDate>Wed, 15 Nov 2017 21:43:32 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-55510</guid>

					<description><![CDATA[They had to launch this now, before the iMac Pro ships, so there can be no real hands on blowback from creatives actually using it yet. I agree with other posters. It&#039;s Windows OS that is the major hinderance with jumping from Apple.]]></description>
			<content:encoded><![CDATA[<p>They had to launch this now, before the iMac Pro ships, so there can be no real hands on blowback from creatives actually using it yet. I agree with other posters. It&#8217;s Windows OS that is the major hinderance with jumping from Apple.</p>
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		<title>
		By: Paul Kakert		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-56370</link>

		<dc:creator><![CDATA[Paul Kakert]]></dc:creator>
		<pubDate>Wed, 15 Nov 2017 16:43:32 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-56370</guid>

					<description><![CDATA[They had to launch this now, before the iMac Pro ships, so there can be no real hands on blowback from creatives actually using it yet. I agree with other posters. It&#039;s Windows OS that is the major hinderance with jumping from Apple.]]></description>
			<content:encoded><![CDATA[<p>They had to launch this now, before the iMac Pro ships, so there can be no real hands on blowback from creatives actually using it yet. I agree with other posters. It&#8217;s Windows OS that is the major hinderance with jumping from Apple.</p>
]]></content:encoded>
		
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		<title>
		By: Anthony Frausto-Robledo AIA, LEED AP		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-55509</link>

		<dc:creator><![CDATA[Anthony Frausto-Robledo AIA, LEED AP]]></dc:creator>
		<pubDate>Wed, 15 Nov 2017 16:29:10 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-55509</guid>

					<description><![CDATA[Rayburn Louis, 
Are you implying that what hurts is Apple&#039;s limitations for pro machines? They will hopefully provide much more flexibility in offerings when they deliver that &quot;modular Mac Pro&quot; in the near future.]]></description>
			<content:encoded><![CDATA[<p>Rayburn Louis,<br />
Are you implying that what hurts is Apple&#8217;s limitations for pro machines? They will hopefully provide much more flexibility in offerings when they deliver that &#8220;modular Mac Pro&#8221; in the near future.</p>
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		<title>
		By: Anthony Frausto-Robledo AIA, L		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-60536</link>

		<dc:creator><![CDATA[Anthony Frausto-Robledo AIA, L]]></dc:creator>
		<pubDate>Wed, 15 Nov 2017 16:29:10 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-60536</guid>

					<description><![CDATA[Rayburn Louis, 
Are you implying that what hurts is Apple&#039;s limitations for pro machines? They will hopefully provide much more flexibility in offerings when they deliver that &quot;modular Mac Pro&quot; in the near future.]]></description>
			<content:encoded><![CDATA[<p>Rayburn Louis,<br />
Are you implying that what hurts is Apple&#8217;s limitations for pro machines? They will hopefully provide much more flexibility in offerings when they deliver that &#8220;modular Mac Pro&#8221; in the near future.</p>
]]></content:encoded>
		
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		<item>
		<title>
		By: Anthony Frausto-Robledo AIA, L		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-56374</link>

		<dc:creator><![CDATA[Anthony Frausto-Robledo AIA, L]]></dc:creator>
		<pubDate>Wed, 15 Nov 2017 16:27:37 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-56374</guid>

					<description><![CDATA[Majikthize,

In general BOXX&#039;s highly-focused workstations are not inexpensive machines, but they are definitely very high performing, particularly the over-clocked models. Apple will never produce over-clocked machines, but they have the engineering capacity to certainly put up a very good fight. The key thing is Apple&#039;s users just don&#039;t seem interested in Windows as a computing experience&#8212;it takes them off the Apple ecosystem between iOS, watchOS, tvOS, macOS&#8212;and increasingly, that ecosystem is delivering practical advantages (e.g.: Handoff, etc).]]></description>
			<content:encoded><![CDATA[<p>Majikthize,</p>
<p>In general BOXX&#8217;s highly-focused workstations are not inexpensive machines, but they are definitely very high performing, particularly the over-clocked models. Apple will never produce over-clocked machines, but they have the engineering capacity to certainly put up a very good fight. The key thing is Apple&#8217;s users just don&#8217;t seem interested in Windows as a computing experience&#8212;it takes them off the Apple ecosystem between iOS, watchOS, tvOS, macOS&#8212;and increasingly, that ecosystem is delivering practical advantages (e.g.: Handoff, etc).</p>
]]></content:encoded>
		
			</item>
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		<title>
		By: Anthony Frausto-Robledo AIA, LEED AP		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-55508</link>

		<dc:creator><![CDATA[Anthony Frausto-Robledo AIA, LEED AP]]></dc:creator>
		<pubDate>Wed, 15 Nov 2017 16:27:37 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-55508</guid>

					<description><![CDATA[Majikthize,

In general BOXX&#039;s highly-focused workstations are not inexpensive machines, but they are definitely very high performing, particularly the over-clocked models. Apple will never produce over-clocked machines, but they have the engineering capacity to certainly put up a very good fight. The key thing is Apple&#039;s users just don&#039;t seem interested in Windows as a computing experience—it takes them off the Apple ecosystem between iOS, watchOS, tvOS, macOS—and increasingly, that ecosystem is delivering practical advantages (e.g.: Handoff, etc).]]></description>
			<content:encoded><![CDATA[<p>Majikthize,</p>
<p>In general BOXX&#8217;s highly-focused workstations are not inexpensive machines, but they are definitely very high performing, particularly the over-clocked models. Apple will never produce over-clocked machines, but they have the engineering capacity to certainly put up a very good fight. The key thing is Apple&#8217;s users just don&#8217;t seem interested in Windows as a computing experience—it takes them off the Apple ecosystem between iOS, watchOS, tvOS, macOS—and increasingly, that ecosystem is delivering practical advantages (e.g.: Handoff, etc).</p>
]]></content:encoded>
		
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		<title>
		By: Majikthize		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-56371</link>

		<dc:creator><![CDATA[Majikthize]]></dc:creator>
		<pubDate>Wed, 15 Nov 2017 14:15:47 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-56371</guid>

					<description><![CDATA[I&#039;m also not all that impressed with the price/performance ratio of BOXX offerings. Looking at various component combinations, prices look about the same as what Apple&#039;s offering. I had expected big savings, but they&#039;re not in evidence on systems with similar processors, RAM and storage. This looks to me like a click-baity attempt to grab attention on the part of BOXX. Meh.]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m also not all that impressed with the price/performance ratio of BOXX offerings. Looking at various component combinations, prices look about the same as what Apple&#8217;s offering. I had expected big savings, but they&#8217;re not in evidence on systems with similar processors, RAM and storage. This looks to me like a click-baity attempt to grab attention on the part of BOXX. Meh.</p>
]]></content:encoded>
		
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		<title>
		By: Majikthize		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-55507</link>

		<dc:creator><![CDATA[Majikthize]]></dc:creator>
		<pubDate>Wed, 15 Nov 2017 14:15:47 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-55507</guid>

					<description><![CDATA[I&#039;m also not all that impressed with the price/performance ratio of BOXX offerings. Looking at various component combinations, prices look about the same as what Apple&#039;s offering. I had expected big savings, but they&#039;re not in evidence on systems with similar processors, RAM and storage. This looks to me like a click-baity attempt to grab attention on the part of BOXX. Meh.]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m also not all that impressed with the price/performance ratio of BOXX offerings. Looking at various component combinations, prices look about the same as what Apple&#8217;s offering. I had expected big savings, but they&#8217;re not in evidence on systems with similar processors, RAM and storage. This looks to me like a click-baity attempt to grab attention on the part of BOXX. Meh.</p>
]]></content:encoded>
		
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		<title>
		By: Rayburn Louis		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-55506</link>

		<dc:creator><![CDATA[Rayburn Louis]]></dc:creator>
		<pubDate>Wed, 15 Nov 2017 14:01:48 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-55506</guid>

					<description><![CDATA[The One and only IMac Pro, ....sorry Hurts.....]]></description>
			<content:encoded><![CDATA[<p>The One and only IMac Pro, &#8230;.sorry Hurts&#8230;..</p>
]]></content:encoded>
		
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		<title>
		By: Rayburn Louis		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-56373</link>

		<dc:creator><![CDATA[Rayburn Louis]]></dc:creator>
		<pubDate>Wed, 15 Nov 2017 14:01:48 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-56373</guid>

					<description><![CDATA[The One and only IMac Pro, ....sorry Hurts.....]]></description>
			<content:encoded><![CDATA[<p>The One and only IMac Pro, &#8230;.sorry Hurts&#8230;..</p>
]]></content:encoded>
		
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		<title>
		By: Anthony Frausto-Robledo AIA, L		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-60535</link>

		<dc:creator><![CDATA[Anthony Frausto-Robledo AIA, L]]></dc:creator>
		<pubDate>Wed, 15 Nov 2017 11:27:37 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-60535</guid>

					<description><![CDATA[Majikthize,

In general BOXX&#039;s highly-focused workstations are not inexpensive machines, but they are definitely very high performing, particularly the over-clocked models. Apple will never produce over-clocked machines, but they have the engineering capacity to certainly put up a very good fight. The key thing is Apple&#039;s users just don&#039;t seem interested in Windows as a computing experience&#8212;it takes them off the Apple ecosystem between iOS, watchOS, tvOS, macOS&#8212;and increasingly, that ecosystem is delivering practical advantages (e.g.: Handoff, etc).]]></description>
			<content:encoded><![CDATA[<p>Majikthize,</p>
<p>In general BOXX&#8217;s highly-focused workstations are not inexpensive machines, but they are definitely very high performing, particularly the over-clocked models. Apple will never produce over-clocked machines, but they have the engineering capacity to certainly put up a very good fight. The key thing is Apple&#8217;s users just don&#8217;t seem interested in Windows as a computing experience&#8212;it takes them off the Apple ecosystem between iOS, watchOS, tvOS, macOS&#8212;and increasingly, that ecosystem is delivering practical advantages (e.g.: Handoff, etc).</p>
]]></content:encoded>
		
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		<title>
		By: Anthony Frausto-Robledo AIA, LEED AP		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-55505</link>

		<dc:creator><![CDATA[Anthony Frausto-Robledo AIA, LEED AP]]></dc:creator>
		<pubDate>Wed, 15 Nov 2017 02:27:55 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-55505</guid>

					<description><![CDATA[Majikthize,

Thanks for sharing your comments. And we at Architosh certainly agree with your sentiment about Winblows!]]></description>
			<content:encoded><![CDATA[<p>Majikthize,</p>
<p>Thanks for sharing your comments. And we at Architosh certainly agree with your sentiment about Winblows!</p>
]]></content:encoded>
		
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		<item>
		<title>
		By: Anthony Frausto-Robledo AIA, L		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-60534</link>

		<dc:creator><![CDATA[Anthony Frausto-Robledo AIA, L]]></dc:creator>
		<pubDate>Wed, 15 Nov 2017 02:27:55 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-60534</guid>

					<description><![CDATA[Majikthize,

Thanks for sharing your comments. And we at Architosh certainly agree with your sentiment about Winblows!]]></description>
			<content:encoded><![CDATA[<p>Majikthize,</p>
<p>Thanks for sharing your comments. And we at Architosh certainly agree with your sentiment about Winblows!</p>
]]></content:encoded>
		
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		<title>
		By: Majikthize		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-55504</link>

		<dc:creator><![CDATA[Majikthize]]></dc:creator>
		<pubDate>Wed, 15 Nov 2017 02:02:04 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-55504</guid>

					<description><![CDATA[BOXX = Winblows. &#039;Nuff said. No amount of money will get me to spend a large chunk of my life looking at that ugly, user-hostile pile of rancid spaghetti. When BOXX acquires and develops BeOS, or produces a consumer-friendly version of Unix that can truly compete with macOS, then I&#039;ll listen.]]></description>
			<content:encoded><![CDATA[<p>BOXX = Winblows. &#8216;Nuff said. No amount of money will get me to spend a large chunk of my life looking at that ugly, user-hostile pile of rancid spaghetti. When BOXX acquires and develops BeOS, or produces a consumer-friendly version of Unix that can truly compete with macOS, then I&#8217;ll listen.</p>
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		<title>
		By: Majikthize		</title>
		<link>https://architosh.com/2017/11/boxx-goes-after-apples-imac-pros-jugular-launches-think-again-campaign/#comment-58281</link>

		<dc:creator><![CDATA[Majikthize]]></dc:creator>
		<pubDate>Tue, 14 Nov 2017 21:02:04 +0000</pubDate>
		<guid isPermaLink="false">https://architosh.com/?p=25388#comment-58281</guid>

					<description><![CDATA[BOXX = Winblows. &#039;Nuff said. No amount of money will get me to spend a large chunk of my life looking at that ugly, user-hostile pile of rancid spaghetti. When BOXX acquires and develops BeOS, or produces a consumer-friendly version of Unix that can truly compete with macOS, then I&#039;ll listen.]]></description>
			<content:encoded><![CDATA[<p>BOXX = Winblows. &#8216;Nuff said. No amount of money will get me to spend a large chunk of my life looking at that ugly, user-hostile pile of rancid spaghetti. When BOXX acquires and develops BeOS, or produces a consumer-friendly version of Unix that can truly compete with macOS, then I&#8217;ll listen.</p>
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