This isn’t an advert designed to sway Mac users into buying Boxx instead. It’s purpose is to keep it’s existing Boxx customers happy by making them think that they have made a clever decision.

When you’re selling high-end computers, the vast majority of your customers will have a very good understanding of what they need and will understand the pros and cons of alternatives. Such people are not going to change their minds after watching an advert.

What adverts of this type do is to demonstrate that Apple is the brand that other manufacturers are worried about.
———
This isn’t an advert designed to sway Mac users into buying Boxx instead. It’s purpose is to keep it’s existing Boxx customers happy by making them think that they have made a clever decision.

When you’re selling high-end computers, the vast majority of your customers will have a very good understanding of what they need and will understand the pros and cons of alternatives. Such people are not going to change their minds after watching an advert.

What adverts of this type do is to demonstrate that Apple is the brand that other manufacturers are worried about.

Read more at http://macdailynews.com/2014/04/25/boxx-belittles-apples-mac-pro-in-new-commercial-with-video/#MtByqp2Q00y5TmjC.99

This isn’t an advert designed to sway Mac users into buying Boxx instead. It’s purpose is to keep it’s existing Boxx customers happy by making them think that they have made a clever decision.

When you’re selling high-end computers, the vast majority of your customers will have a very good understanding of what they need and will understand the pros and cons of alternatives. Such people are not going to change their minds after watching an advert.

What adverts of this type do is to demonstrate that Apple is the brand that other manufacturers are worried about.
———
This isn’t an advert designed to sway Mac users into buying Boxx instead. It’s purpose is to keep it’s existing Boxx customers happy by making them think that they have made a clever decision.

When you’re selling high-end computers, the vast majority of your customers will have a very good understanding of what they need and will understand the pros and cons of alternatives. Such people are not going to change their minds after watching an advert.

What adverts of this type do is to demonstrate that Apple is the brand that other manufacturers are worried about.

Read more at http://macdailynews.com/2014/04/25/boxx-belittles-apples-mac-pro-in-new-commercial-with-video/#MtByqp2Q00y5TmjC.99

But the REALLY funny thing is that you see the small, and silent Mac Pro being easily carried to the table, while the guy promoting Boxx PCs doesn’t have one of his Boxxes with him to show in the commercial.

That’s because Boxx is just that. Big, heavy, noisy, boxes that look like any other huge, poorly engineered PC. It obviously would have been much to embarrassing for Mr. Cowboy Hat to try to carry in the Boxx computer he was talking about, and put it on the table beside the Mac Pro… if the table could hold the weight without collapsing.

And it is understandable why they are talking outside the office, instead of at their work stations. The Mac Pro is completely silent (a huge benefit for anyone editing audio), but the Boxx (even with its water cooling) is noisy as hell.

But the REALLY funny thing is that you see the small, and silent Mac Pro being easily carried to the table, while the guy promoting Boxx PCs doesn’t have one of his Boxxes with him to show in the commercial.

That’s because Boxx is just that. Big, heavy, noisy, boxes that look like any other huge, poorly engineered PC. It obviously would have been much to embarrassing for Mr. Cowboy Hat to try to carry in the Boxx computer he was talking about, and put it on the table beside the Mac Pro… if the table could hold the weight without collapsing.

And it is understandable why they are talking outside the office, instead of at their work stations. The Mac Pro is completely silent (a huge benefit for anyone editing audio), but the Boxx (even with its water cooling) is noisy as hell.