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Archives for virtual reality

Report Says VR Awareness Rising—But Which Brands Surprises…

Virtual Reality Headsets may be on the rise in the minds of American consumers, but industry report clearly shows that the brands that are dominating are not the brands one thinks of as much if they are coming at VR from the professional industrial markets.

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Group behind OpenGL Aims to Establish VR (Virtual Reality) Standards Initiative

Khronos Group aims to establish VR industry standard to help create greater end-user options, portability between solutions and accelerate adoption of virtual reality.

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Samsung Gear and HTC Vive Lead VR Survey But Magic Leap?

There are surprises in the CGarchitect VR survey but the bigger surprise perhaps is the brewing emergence of Magic Leap and what it means for computing and where Apple fits in this story.

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Matterport Launches World’s Largest Virtual Reality (VR) Library of Real World Places

VR leader set to help expand market for “content” with new CoreVR offering that is free for 2016.

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London and Australia Investment Firm Inject Strata with ‘First Round’ Funding for VR/AR Enterprise Push

Funding, hiring John Wright as President, and the addition of award-winning talent—highlight Strata push into virtual and augmented reality for enterprise market. The Mac 3D software stalwart looks to be targeting expanding markets for 3D and VR & AR.

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Analysis: Kerris’ Critique and Failed Newton Make Valuable Apple AR Lessons

Stop deciphering what Apple may do in the VR or AR markets—former Apple exec Richard Kerris’ logical break-down of the VR-AR space just gave us a huge clue as to why the company is taking so long.

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Former Apple Executive Richard Kerris Says AR Future Big, Talks About ‘Glyph’

Many Architosh readers may remember Richard Kerris from his days at Apple as Senior Director of Developer Technologies (his role from 2001 – 2007) where he led worldwide developer relations and technical marketing across audio, video, photography and other pro apps. Presenting in eight Steve Jobs keynotes, Kerris was one of the few Apple executives permitted to talk to the press about Apple products. In this second Architosh interview (his first was well over a decade ago) Kerris discusses his career at places like Apple, HP, and Pixar and provides an informed market perspective on virtual and augmented reality (AR/VR), the changing nature of the creative “pro” in digital fields and of course the new Avegant Glyph.

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VRLA Summer Expo — Apple Essentially Missing in Action from VR Market

Where is Apple in the VR revolution? VRLA certainly didn’t provide any clues or evidence of why the largest technology company on earth is a no-show in the world of VR.

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IrisVR releases Grasshopper Plugin for IrisVR Prospect VR Application

IrisVR startup announces IrisVR Prospect plugin for McNeel’s popular Grasshopper algorithmic design software. Now the power of VR and algorithmic design optionality meet.

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Pre-Review: Evaluating Upcoming VR Technologies in Vectorworks 2017

In this Pre-Review of specialized web 3D and virtual reality kit, John Helm talks about this technology coming up in Vectorworks 2017 to be released this fall. Helm outlines the basics of the technology itself, gives example uses for various design professionals, and places it into the context of change confronting the industry and the continuation of the BIM transformation in AEC.

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Maxon to showcase new Cinema 4D plugin for VR at Game Developers Confab

Exhibitor highlights: New Virtual Reality (VR) plugin for Cinema 4D to be shown at Game Developers Conference…and more integrations with leading game engines.

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Innovative VR startup discusses Mac and Oculus Rift—Apple and VR Future

Apple’s Macs may be missing the VR party in early 2016, but pro VR software developer, irisVR, whose award-winning tech has already garnered much attention (and funding..), has interesting observations about VR and Apple.

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irisVR CEO and Co-Founder Talks About Pro VR Industry—Oculus versus Vive and More

In this executive interview, we talk to irisVR software company Co-Founder and CEO, Shane Scranton—about B2B virtual reality, the market, the hardware VR devices, Apple and much more.

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Gaming News: Valve Brings SteamVR to Unity Platform

Valve brings SteamVR to Unity Platform and Offers New VR PC Test App.

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Chaos Group Labs Releases ‘Virtual Reality Guide’—Helps Pros Venture into VR

The best practices for creating production VR projects outlined with the help of contributors from Legend3D and The World building Institute.

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