An interesting note from a conference call question was that Oracle President Safra Catz said that Oracle believes it can run Sun at substantially higher margins. It is not clear exactly how Oracle could do that without cutting costs associated with Sun projects. 

Java is a critical middleware software for Oracle’s database software projects and now Oracle will own and control a major industry standard that effects all platforms, including Apple’s. And Ellison was quoted a saying Sun’s Solaris operating system is “by far the best Unix technology on the market.”

In years past Sun and Apple talked of mergers and when Apple was at its low point in the late 90’s Ellison may have played a role in encouraging the idea of the two hooking up. Larry Ellison is a best friend to Steve Jobs and the two share a common enemy in the tech industry up in Redmond. 

The idea that Sun and Apple could make strong bed mates (today) went something like this:

• Sun has great tech but bad marketing. Apple has great marketing and would be able to help solve this problem. 
• Sun has a strong enterprise sales and support team that can help Apple in the enterprise market.
• Mac OS X and Solaris could share some common tech benefitting both tremendously, especially some of Solaris in OS X. 
• Apple could push and utilize Sun’s storage in its media and video markets where Apple dominates.
• The brilliant sparc chip engineers could join up with the brilliant PA Semi chip team at Apple, and engineer even more wonderful micro-processors. This indeed is very compelling!!

But here are some other ideas that could be interesting for Sun. Earlier I wrote about Sun’s Virtualbox virtualization tool and the possibility of reviving its engineering workstation legacy vis-a-vis the use of Apple’s Mac Pro workstations. In this scenario Sun could work closely with Apple to leverage its new Grand Central and OpenCL technologies in the upcoming Snow Leopard OS, concentrating efforts on performance of OpenGL, OpenCL and native graphics support in the virtualization space. 

Additionally, Sun could foster an interest in running Solaris in its own Virtualbox as an industry Unix workstation platform, giving Mac Pro customers even more options. Sun could sell Virtualbox in the future preconfigured for a guest Solaris install and highly tuned and configured for engineering and science on the Mac Pro. 

What this does today is allow Oracle’s Sun to take a step backwards on the Sun workstation front and put the hardware part squarely in the hands of a good friend (Steve Jobs & Co.). At the same time, Apple could update both Boot Camp and work together with Oracle’s Sun to focus Virtualbox on becoming the strongest performing virtualization tool for engineering and CAD, thereby enabling thousands of engineers and scientists with deep history in Solaris-based workflows to continue along in this direction but with the added benefit and flexibility of Mac OS X behind them. This helps Solaris stay meaningful in the high-end science and engineering world.

Virtualbox + Solaris for Mac Pro would be one hot product if given the proper attention in this, albeit, dreamy scenario!!

Commentary: Do you like this idea? Shout back below, we’d love to hear from you on this.

Now granted, a vast majority of these are small, free or nearly free apps that do one very specific thing. And perhaps most of these are not useful to the vast majority of iPhone users. Still, even if just one percent or 3,650 apps were truly amazing iPhone applications that is a very large number of great apps to choose from to run on your iPhone. Next year at CES 2009 in Las Vegas, Apple maybe telling exactly that story in a keynote there. 

Apple's iPhone Applications table glowed with great applications.

In the photo above Apple employees show off some of the great new iPhone applications to show attendees. 

Britney H.R. checks out some cool iPhone apps.

One of my favorite features of Apple’s booth this year was this vast wall (see below photo) where Apple is broadcasting loud and clear that it has far more applications available to it (for the iPhone) than any other smartphone maker. 

10,000 iPhone apps and counting - and some great ones too!

We realize that most iPhone apps are targeted to consumer digital life-style functions but there are actually an amazing amount of apps for specific businesses or professional fields and industries. One current app on my iPhone is a great “feet and inches” calculator that is useful to architects and general contractors (and those in the building design industry). Another one is clinometer application that turns my iPhone into both a “leveler” (think leveler bubble tool from your hardware store) and a clinometer which helps me find angles of roofs and ceilings for instance while out in the field. 

But that is just touching the surface…

iPhone Apps!

For big business, enterprises have access to great iPhone apps from large enterprise software companies like Oracle (see photo above) and many others. Small and medium businesses can use such outstanding tools as Marketcircle’s Daylite touch on the iPhone (more on this in another report).

Some iPhone apps are truly amazing...and clearly cost more! But where else can you carry the entire human body in vivid multi-layered anatomical drawn form like this?

And specific industries like higher education and healthcare have wonderful new tools like this above, Netter’s Anatomy Flash Cards, the best selling anatomy reference in your pocket.