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	<title>Architosh &#187; Apple</title>
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	<link>http://architosh.com</link>
	<description>architosh™ — the leading Internet magazine dedicated to Mac CAD and 3D professionals and students worldwide.</description>
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		<title>Firm Profile: Candusso Arquitetos &#8211; Architecture Visualized on the Mac</title>
		<link>http://architosh.com/2012/04/firm-profile-candusso-architects-cinema-4d-visualization/</link>
		<comments>http://architosh.com/2012/04/firm-profile-candusso-architects-cinema-4d-visualization/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 14:51:21 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Editor's Pick]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Firm Profile]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[architects]]></category>
		<category><![CDATA[BIM]]></category>
		<category><![CDATA[Candusso Arquitetos]]></category>
		<category><![CDATA[Cinema 4D]]></category>
		<category><![CDATA[FileMaker]]></category>
		<category><![CDATA[Renato Cadusso]]></category>
		<category><![CDATA[Vectorworks]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=6609</guid>
		<description><![CDATA[In this latest installment of our Firm Profile series, we turn our attention to the work of architecture firm Candusso Arquitetos, who specialize in several large building types, including residential towers and hotels. The firm is entirely Mac-based and uses a highly developed arsenal of software applications to skillfully compete for its highly prized commissions. ]]></description>
			<content:encoded><![CDATA[<p>We were excited to discover Candusso. <a href="www.candusso.com">Candusso Arquitetos</a> is not only a very successful South American architecture firm based in Sao Paulo, Brazil, but quite a large one and also a practice that is quite sophisticated in the use of information technologies and their application to the design process. None of this is too surprising. Sao Paulo is the <a href="http://en.wikipedia.org/wiki/São_Paulo">sixth largest city</a> by population in the world and is the third largest city in the world by number of high-rise buildings.</p>
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<p>Renato Candusso is a partner in Candusso Arquitetos. We learned that his rather good sized architecture practice was centered around a strong belief in 3D visualization as a key component of their design and business processes and we invited him to talk to us about his firm, their creative process, and how he uses key tools like Maxon&#8217;s CINEMA 4D as part of their workflow to achieve their consistently outstanding design.</p>
<h4>The Interview</h4>
<p>Anthony Frausto-Robledo (AFR): <span style="color: #808080;">Renalto, tell me a little about your firm. How long has your architecture firm been in business, what is its background?</span></p>
<p>Renato Candusso (RC): Sure. We have been in business since 1976. Candusso Arquitetos has always stood out by the characteristics of our designs, which besides being bold and noticeable, seek to balance aesthetic appeal and functionality. Moreover, the constant concern we have to provide the best service to our clients, managing deadlines with organization and efficiency, the investments we make in new technologies, and the attention we apply to the development of construction processes, has all turned the office of Candusso Arquitetos into a reference between the professions and companies that make up the building industry in our country.</p>
<div id="attachment_6615" class="wp-caption alignnone" style="width: 460px"><a href="http://architosh.com/wordpress/wp-content/uploads/2012/04/01x_office_view.jpg"><img class="size-medium wp-image-6615" title="01x_office_view" src="http://architosh.com/wordpress/wp-content/uploads/2012/04/01x_office_view-450x276.jpg" alt="" width="450" height="276" /></a><p class="wp-caption-text">01 - The Brazilian architecture firm Candusso Arquitetos is an 80-person strong firm located in Sao Paulo, Brazil. The firm is one of the largest in South America and one of the larger Mac-based architecture firms we have profiled here on Architosh. </p></div>
<p>AFR: <span style="color: #888888;">And who makes up the leadership of Candusso?</span></p>
<p>RC: The partners are myself (Renato Candusso) and my father Roberto Candusso. We now lead a team of over 80 highly qualified professionals who are divided into eight teams: concept, legal documentation, execution, computer modeling, popular housing, special projects, partnerships, and administration. Together we have developed over 1500 successful projects in various segments of the architecture industry.</p>
<p>AFR: <span style="color: #888888;">Speaking of segments, what types of building types does your firm specialize in designing?</span></p>
<p>RC: We work on single-family homes, condominiums, residential buildings and towers, commercial buildings, retail, hotels and housing developments. The office always meets the market demands and therefore we can fit into all segments.</p>
<div id="attachment_6630" class="wp-caption alignnone" style="width: 358px"><a href="http://architosh.com/wordpress/wp-content/uploads/2012/04/cand-02.jpg"><img class="size-medium wp-image-6630" title="cand-02" src="http://architosh.com/wordpress/wp-content/uploads/2012/04/cand-02-348x450.jpg" alt="" width="348" height="450" /></a><p class="wp-caption-text">02 - A condominium project (set of towers) in Sao Paulo, Brazil. Such projects are entirely visualized using 3D renderings along the entire design process. Candusso Arquitetos continues to seek markets outside Brazil and South America as its services become more capable. </p></div>
<p>AFR: <span style="color: #888888;">Your firm is noted for its excellent use of advanced 3D visualization. Can you tell us about how 3D models and renderings are utilized within your practice?</span></p>
<p><span style="color: #888888;"><span style="color: #333333;">next page:</span> <span style="color: #006699;">How Candusso Works with Cinema 4D</span></span></p>
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		<title>In-Depth: The New FileMaker 12 Product Line-up</title>
		<link>http://architosh.com/2012/04/in-depth-the-new-filemaker-12-product-line-up/</link>
		<comments>http://architosh.com/2012/04/in-depth-the-new-filemaker-12-product-line-up/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 14:43:32 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Product In-Depth]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[FileMaker]]></category>
		<category><![CDATA[FileMaker Go]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Ryan Rosenberg]]></category>

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		<description><![CDATA[In this In-Depth feature Ryan Rosenberg, Vice President of Marketing and Services, of FileMaker, Inc., talks to Architosh about the new FileMaker 12 database product line-up. The company is pushing to make FileMaker a premier platform for Apple iOS software development]]></description>
			<content:encoded><![CDATA[<p>Several weeks ago Kevin Mallon, Filemaker&#8217;s senior public relations manager sent me an email asking me to meet in Boston for a preview of the new (yet to be announced) Filemaker Pro 12. I met with Ryan Rosenberg, FileMaker Vice President of Marketing and Services and Eric Jacobson, Sr. Product Manager, to preview the upcoming next major release of FileMaker Pro 12</p>
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<p>Ryan began the presentation giving me a background story&#8211;of which I&#8217;m mostly familiar&#8211;on <a href="http://www.filemaker.com">FileMaker Inc</a>.. Interestingly, this story has taken a new twist as Apple surged to its leadership role worldwide. Years ago FileMaker might not have &#8220;play up&#8221; that it was owned by Apple, but today it is clearly a message worth telling. Let me recap Ryan&#8217;s message.</p>
<p>For a tremendously long time FileMaker Pro has been the best-selling &#8220;workgroup&#8221; database application on the market. And it&#8217;s growth has been accelerating. In the middle of last decade, FileMaker sold about 7 million units. Last year FileMaker sold over 18 million units worldwide marking its biggest accelerated growth year ever.</p>
<h4>Who Uses FileMaker</h4>
<p>Chances are, as a design or engineering professional, you may have never used FileMaker Pro or a database product like it. But many of you have. It is a leading database in the AEC (architecture, engineering and construction) industry and was the number one database used&#8211;by a wide margin&#8211;by architectural firms as noted in a 2003 industry research report published by Architosh.</p>
<p>70 of  the Fortune 100 use FileMaker. It is used by the 50 largest universities in the United States and has over 4,000 government deployments. FileMaker is deployed by tens of thousands of small business customers worldwide and is available in 15 languages. And let me repeat this other fact mentioned earlier. FileMaker is wholly owned by Apple, the world&#8217;s largest company by market capitalization.</p>
<h4>The FileMaker 12 Story</h4>
<p>So the new FileMaker 12 has three areas of improvement and innovation. The first area is in the area of &#8220;design.&#8221; With FileMaker Pro 12 you can instantly change the look of your older or current databases with 40 brand new layout themes.</p>
<p>&#8220;We&#8217;ve made it incredibly easy to update the look of existing databases by simply applying one of the beautiful new themes,&#8221; says Ryan Rosenberg, Vice President of Marketing and Services. There isn&#8217;t any need necessarily to change the layouts of fields or menus, just apply one of the 40 new themes and graphic improvements are instantly applied to your existing layout.</p>
<div id="attachment_6589" class="wp-caption alignnone" style="width: 460px"><a href="http://architosh.com/wordpress/wp-content/uploads/2012/04/fmp12_gradients.jpg"><img class="size-medium wp-image-6589" title="fmp12_gradients" src="http://architosh.com/wordpress/wp-content/uploads/2012/04/fmp12_gradients-450x410.jpg" alt="" width="450" height="410" /></a><p class="wp-caption-text">01 - FileMaker 12 supports sophisticated graphical layout features like image slicing and gradient fills. There is also the easy ability to do rounded rectangle fields and tabs, making your solutions look as polished as any A-shelf application. </p></div>
<p>Additionally, FileMaker 12 has brand new design capabilities. There are new gradients and borders and new and updated grids and guides. <span style="color: #006699;">(see image 01) </span>In the past there was an applied T-square like guide which would help you align elements. But the new intelligent guides are more like what you see in Apple&#8217;s Keynote app. &#8220;We have things like image slicing and object states to help make your database layouts incredibly attractive,&#8221; says Ryan Rosenberg. &#8220;And we have custom stencils to make it easy to product layouts for the screens of the iPad and iPhone.&#8221;</p>
<p>Lastly, FileMaker 12 adds 5 new Quick Charts styles, which will enable additional data visualization. <span style="color: #006699;">(see image 02 below)</span></p>
<p><span style="color: #006699;"><span style="color: #333333;">next page:</span> Instant iOS</span></p>
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		<title>Apple preparing 3D Interface for future OSs</title>
		<link>http://architosh.com/2012/02/apple-preparing-3d-interface-for-future-oss/</link>
		<comments>http://architosh.com/2012/02/apple-preparing-3d-interface-for-future-oss/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 01:59:06 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Mac OS X]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=6459</guid>
		<description><![CDATA[Apple will likely introduce 3D UI in future OSs based on recent patent discoveries]]></description>
			<content:encoded><![CDATA[<p>Today on the web it was revealed that Apple has been granted a broad 3D interface patent that can form the foundation of future Mac OS and iOS interfaces. Previous reports of this patent work have been shown before by online publications such as AppleInsider. This latest news reveals far more detail of Apple&#8217;s intended direction.</p>
<h4>Transition Instance</h4>
<p>Unique to Apple&#8217;s plans is to utilize within a full 3D version of the desktop metaphor an &#8220;instance translation.&#8221; In essence this means a small icon object (of a file or folder) can transition within the 3D user space through a zoom effect which will reveal high-level view or functionality information of that object. This is similar to the Mac&#8217;s current preview functionality in the Mac OS today but far more extensive.</p>
<p>In essence the user can opt not to click on an object to open it just to read it or view it completely. Instead the user will be able to view, read and likely play files with what appears a single-action translation within the UI.</p>
<p>To see the patent images and learn more visit PatentlyApple.com. <a href="http://www.patentlyapple.com/patently-apple/2012/02/apple-wins-a-foundational-3d-interface-patent-that-might-be-timely.html">The article is here.</a></p>
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		<title>Tidbits: Apple 3D patents, LumentRT and other news</title>
		<link>http://architosh.com/2012/01/tidbits-apple-3d-patents-lumentrt-and-other-news/</link>
		<comments>http://architosh.com/2012/01/tidbits-apple-3d-patents-lumentrt-and-other-news/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 18:26:08 +0000</pubDate>
		<dc:creator>News Editor</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Mac 3D]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Visualization]]></category>
		<category><![CDATA[Acrobat]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[LumenRT]]></category>
		<category><![CDATA[modeling]]></category>
		<category><![CDATA[modo]]></category>
		<category><![CDATA[rendering]]></category>
		<category><![CDATA[SketchUp]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=6295</guid>
		<description><![CDATA[Mac CAD and 3D News: We have tidbits on LumenRT, Adobe's key bug fix on 3D in Acrobat, modo use for Norelco and Apple]]></description>
			<content:encoded><![CDATA[<h4>Apple 3D Patents Point Towards Mac Future</h4>
<p>We generally don&#8217;t write about Apple&#8217;s patent trail but this jot covers an interesting patent related to the world of 3D. AppleInsider uncovered a patent from Apple that describes a Microsoft Xbox Kinect-like interface technology that is sans physical controller. Instead users use their hands to move items in the UI.</p>
<p>Entitled &#8220;Three-Dimensional Imaging and Display System&#8221; the Apple patent (application #20110298798) attributed to Christopher Krah of Apple. In a nutshell, the Apple patent describes a method that allows the control of a 3D computer interface via a 3-dimensional imaging and display apparatus that scans and detects physical movement within a volume of space. With the system, a user could perform gestures with their hands within a given volume of space in order to control the user-interface of their Mac computer. <a href="http://www.appleinsider.com/articles/11/12/08/apple_exploring_kinect_like_3d_input_for_controlling_macs.html">To learn more read here. </a></p>
<h4>Ad Agency Walter Isaacson uses modo</h4>
<p>For the recent holidays Walter Isaacson was hired by Philips Norelco to produce a new TV commercial for their new SensoTouch 3D rechargeable razor. They decided to re-imagine one of Norelco&#8217;s most popular holiday ads of all time, which was a stop-motion ad featuring Santa sledding through the snow atop one of their products.</p>
<p>For this new ad Isaacson turned to computer graphics studio re:think studios, of Chicago. re:think studios is a big-time Luxology modo user and turned to modo to produce the ad. &#8220;mod is blazing fast!&#8221; said Brian Bulock, director of CGI and partner at re:think studios. &#8220;And with the deadline we had on this spot, we needed every minute. I vote we put modo on the nice list.&#8221; You can watch the spot <a href="http://vimeo.com/32875358">here at Vimeo</a>.</p>
<h4>Adobe to update Critical 3D Bugs in Acrobat</h4>
<p>Adobe is slated to update critical 3D vulnerabilities in its Acrobat and Reader applications across platforms today. The bugs were discovered in December where the 3d file format .u3d contained memory corruption issues that could lead to code attacks. These were limited in practice to the Windows platform, says Adobe. To learn more visit this eWeek <a href="http://www.eweek.com/c/a/Security/Adobe-Plans-Fixes-for-Critical-3D-Bugs-in-Reader-Acrobat-X-356489/">news report</a>.</p>
<h4>LumenRT Customer Story</h4>
<p>Vue software maker e-on software has had a new product out for awhile now called LumenRT, a plugin product for SketchUp. The photorealistic rendering plugin has received good reviews in the industry.</p>
<p>You can learn a little bit about this product by watching and reading the customer profile of Matthew Stone, a landscape design professional in Australia, who switched from Autodesk 3D Studio Max to SketchUp with LumenRT for its rendering platform. Read the <a href="http://www.lumenrt.com/showcase/mattstone/">interview here</a>.</p>
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		<title>Graphisoft talks about illegality of Mac in Communist Hungary</title>
		<link>http://architosh.com/2011/12/graphisoft-talks-about-illegality-of-mac-in-communist-hungary/</link>
		<comments>http://architosh.com/2011/12/graphisoft-talks-about-illegality-of-mac-in-communist-hungary/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 17:42:46 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Editor's Pick]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ArchiCAD]]></category>
		<category><![CDATA[Gabor Bojar]]></category>
		<category><![CDATA[Steve Jobs]]></category>

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		<description><![CDATA[Illuminating words about Graphisoft's dedication to Steve Jobs]]></description>
			<content:encoded><![CDATA[<p>A blog post at Graphisoft&#8217;s website discusses the deeper reasons why the company paid tribute to Steve Jobs this week by unveiling a statue of the visionary in Budapest at Graphisoft Park.</p>
<p>Under communist law, it was actually illegal to own a personal computer, according to Gabor Bojar, the company&#8217;s founder, who remarked: &#8220;A real entrepreneur is never afraid to take a risk.&#8221; Gabor risked a prison sentence by taking a strictly embargoed product (the Mac) onboard a plane from the West to Budapest, so that six months later they could unveil ArchiCAD for the Mac.</p>
<p>Gabor&#8217;s remarks during the unveiling are partly included in the <a href="http://blog.graphisoftus.com/graphisoft/why-did-graphisoft-immortalize-steve-jobs">blog post here.</a> They are a wonderful testament (to Jobs and Graphisoft itself) and an illuminating story for people of the West in particular to read.</p>
<p>Read the blog <a href="http://blog.graphisoftus.com/graphisoft/why-did-graphisoft-immortalize-steve-jobs">post here. </a></p>
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		<title>Graphisoft to dedicate first ever Steve Jobs statue in Budapest</title>
		<link>http://architosh.com/2011/12/graphisoft-to-dedicate-first-ever-steve-jobs-statue-in-budapest/</link>
		<comments>http://architosh.com/2011/12/graphisoft-to-dedicate-first-ever-steve-jobs-statue-in-budapest/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 12:22:01 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Editor's Pick]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ArchiCAD]]></category>
		<category><![CDATA[BIM]]></category>
		<category><![CDATA[Graphisoft]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Steve Jobs]]></category>

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		<description><![CDATA[Software innovator Graphisoft will dedicate statue to Steve Jobs in Budapest next week]]></description>
			<content:encoded><![CDATA[<p>Graphisoft has announced that they will dedicate a statue&#8211;the first of its kind in the world&#8211;in honor of the late founder of Apple.  On Wednesday, December 21, 2011, Gabor Bojar, founder and chairman of the board of Graphisoft and Viktor Varkonyi, CEO of Graphisoft, will speak about what Graphisoft has learned from Steve Jobs, Apple&#8217;s visionary co-founder, throughout the years.</p>
<p>A webpage dedicated to the planned event states: &#8220;Graphisoft considers Steve Jobs the greatest hero of the information age. We believe such superlatives are warranted: indeed, we cannot be entirely objective with respect to Steve Jobs, because to a large extent, Graphisoft ArchiCAD owes its global success to him. In 1984, Apple was willing to give Graphisoft a chance.&#8221;</p>
<h4>BIM Begins on Apple Lisa</h4>
<p>ArchiCAD is largely considered the very first true BIM (Building Information Modeling) software program, inventing and coining the term &#8220;virtual building&#8221; in the process of developing 3D CAD for architects which enabled them to literally build the building, completely, in 3D on the computer. &#8220;The first version of ArchiCAD ran on a Lisa computer, the immediate predecessor to the Macintosh,&#8221; reports the company. &#8220;We exhibited this program at the 1984 CEBIT in Hannover, where Steve Jobs saw it and decided to give Apple&#8217;s full support to its development and distribution. Apple gave us cash and computers at a time when Graphisoft was a young company with very limited resources; the technology represented by those computers was not even available in our part of the world.&#8221;</p>
<div id="attachment_4987" class="wp-caption alignnone" style="width: 260px"><a href="http://architosh.com/wordpress/wp-content/uploads/2011/05/ark-coca-cola.jpg"><img class="size-full wp-image-4987" title="ark-coca-cola" src="http://architosh.com/wordpress/wp-content/uploads/2011/05/ark-coca-cola.jpg" alt="" width="250" height="377" /></a><p class="wp-caption-text">01 - Ark-Coca-Cola skyscraper wins fifth design excellence award. The project is a BIM achievement in Australia and was designed using Graphisoft ArchiCAD.</p></div>
<p>ArchiCAD quickly became available on the Mac and remained an exclusive on the Mac well into the 1990&#8217;s. Apple introduced the young Hungarian company to its global distribution network, which the company relies on to this day, helping sell and represent ArchiCAD in countries around the world.</p>
<p>&#8220;In 1985, after Steve Jobs left Apple, the company lost its soul,&#8221; states Graphisoft on <a href="http://www.graphisoft.com/community/press_zone/stevejobs.html">this webpage</a>. &#8220;At the time, many of our partners said that Graphisoft was the guardian of Apple&#8217;s spirit and soul. Some even said that we were the &#8216;real Apple&#8217; at that time. When Steve Jobs returned to Apple 12 years later, the company again began to create miracles.&#8221;</p>
<p>&#8220;The working environment at Graphisoft Park embodies the spirit of Steve Jobs, which strives for excellence in every detail. Our built environment aims to inspire and promote this passion for quality in the talented people who work here. Graphisoft Park is indeed a fitting location for a statue commemorating Steve Jobs and his legacy.&#8221;</p>
<p>To learn more about Graphisoft&#8217;s thoughts on Steve Jobs and its view on Apple and the Graphisoft connection<a href="http://www.graphisoft.com/community/press_zone/stevejobs.html">, click here.</a> The event takes place in front of the Graphisoft building, 1031 Budapest, Zahony u, 7, G Building, at 3:00PM CET.</p>
<p>Those who wish to attend can RSVP by contacting Julianna Gulden, Graphisoft PR at: <a href="mailto:jgulden@graphisoft">jgulden@graphisoft.com</a></p>
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		<title>Tidbits: Strata in the Mac Store, Creo-PTC notes, and C3+Siri</title>
		<link>http://architosh.com/2011/11/tidbits-strata-in-the-mac-store-creo-ptc-notes-and-c3siri/</link>
		<comments>http://architosh.com/2011/11/tidbits-strata-in-the-mac-store-creo-ptc-notes-and-c3siri/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 18:39:17 +0000</pubDate>
		<dc:creator>News Editor</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D mapping]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[C3 Technologies]]></category>
		<category><![CDATA[Creo]]></category>
		<category><![CDATA[Siri]]></category>
		<category><![CDATA[Strata]]></category>
		<category><![CDATA[Sweden]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=6125</guid>
		<description><![CDATA[Mac CAD and 3D News: We have tidbits on Strata in the App Store, Creo/PTC notes and an interesting reference to Apple's acquisition of C3, a military-grade 3D mapping technology company in Sweden]]></description>
			<content:encoded><![CDATA[<h4>Strata places Design 3D CXi in the Mac App Store</h4>
<p>Earlier this month Strata announced that its award-winning Strata 3D software was placed in the Apple Mac App Store, marking the first time the company has made their 3D software available through this channel. &#8220;We&#8217;re very proud to be at the forefront of the companies offering this level of software through the Mac App Store,&#8221; said Ken Bringhurst, Strata President. &#8220;Strata started as a Mac developer in 1984 when the Mac first launched. We&#8217;ve been committed to easy-to-use professional level 3D software for the Mac ever since.</p>
<p>The company created a special version of their top-of-the-line 3D software specifically for the Mac App Store. Strata Design 3D CXi is 499.99.USD in the App Store. Visit the Mac App Store to <a href="http://itunes.apple.com/us/app/strata-design-3d-cxi/id473110820?mt=12">learn more and get it. </a></p>
<div id="attachment_6126" class="wp-caption alignnone" style="width: 460px"><a href="http://architosh.com/wordpress/wp-content/uploads/2011/11/strata_cxi.jpg"><img class="size-medium wp-image-6126" title="strata_cxi" src="http://architosh.com/wordpress/wp-content/uploads/2011/11/strata_cxi-450x298.jpg" alt="" width="450" height="298" /></a><p class="wp-caption-text">01 - Strata 3D CXi is available specifically for and in the Mac App store. </p></div>
<h4>CAD Market Growth in 2011?</h4>
<p>James E. Heppelmann, CEO of PTC, stated to analysts at a recent earnings call that their company has seen growth in the CAD market in 2010 and especially in 2011. Speaking about Creo and PTC&#8217;s growth opportunities, Heppelmann noted that the company has gained share in the automotive sector with wins at Volvo Truck and Hyundai. Hyundai recently switched from Dassault to PTC passing over Siemens.</p>
<p>Noting CAD growth in 2011 is interesting as the overall economy may not reflect this.</p>
<h4>Apple Acquires 3D Mapping Company C3 Technologies</h4>
<p>We have <a href="http://architosh.com/2011/01/saab-aerospace-3d-mapping-technology-comes-to-ipad/">written about C3 before,</a> a Saab aerospace spin-off 3D mapping technology company. In August Apple acquired the Swedish mapping company and many are thinking this new 3D mapping technology will be coming to the iPad, iOS and even the Mac.</p>
<p>C3 technology uses missile guidance system level technology developed by the Swedish military that is now declassified. A combination of this astoundingly precise 3D mapping tech with Apple&#8217;s new Siri could seriously change the mapping market landscape. To read <a href="http://www.tuaw.com/2011/10/29/apple-acquires-3d-mapping-company-c3-technologies/">a report go here. </a></p>
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		<title>Khronos Group announces OpenCL 1.2</title>
		<link>http://architosh.com/2011/11/khronos-group-announces-opencl-1-2/</link>
		<comments>http://architosh.com/2011/11/khronos-group-announces-opencl-1-2/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 02:15:00 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Mac 3D]]></category>
		<category><![CDATA[Mac CAD]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Khronos Group]]></category>
		<category><![CDATA[OpenCL]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=6112</guid>
		<description><![CDATA[OpenCL 1.2 announced by Khronos Group]]></description>
			<content:encoded><![CDATA[<p>The Khronos Group announced this week the ratification and public release of the OpenCL 1.2 specification, providing enhanced performance and functionality to the industry standard invented by Apple for heterogeneous, high-performance computing. A new conformance test suite has also been announced and made available.</p>
<p>New features in OpenCL 1.2 include seamless sharing of media and surfaces with DirectX 9 and 11, enhanced image support, custom devices and kernels, device partitioning and separate compilation and linking of objects. The OpenCL 1.2 specifications, online reference pages and reference cards are all available at <a href="http://www.khronosh.org/opencl/">www.khronos.org/opencl/</a>.</p>
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		<title>Interview: AMD Mac Graphics Division Talks Apple and Graphics Progress</title>
		<link>http://architosh.com/2011/10/interview-amd-mac-graphics-apple-progress/</link>
		<comments>http://architosh.com/2011/10/interview-amd-mac-graphics-apple-progress/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 04:16:06 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Editor's Pick]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[AMD]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[ATI]]></category>
		<category><![CDATA[Chris Bentley]]></category>
		<category><![CDATA[GPU]]></category>
		<category><![CDATA[rendering]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=6012</guid>
		<description><![CDATA[In this fourth article in our 2011 State of Apple in CAD/3D industries, special series, we speak to Chris Bentley, team leader of the AMD/ATI Mac graphics division, about the state of hardware graphics in Apple products, including, and especially the Mac. ]]></description>
			<content:encoded><![CDATA[<p>As part of this special series we have had the pleasure of speaking to the CAD and 3D industries&#8217; brightest leaders on the software side of the fence. Now we turn our attention to a critical leader on the hardware side: Chris Bentley, the division team leader of Macintosh graphics at AMD.</p>
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<p>In the past Chris has spoken to Architosh about the detailed relationship between Apple hardware engineering and AMD/ATi, and the various details that shape the decision-making process in hardware design and the resultant performance realities for users. Our &#8220;state of the union&#8221; style series wouldn&#8217;t be complete without a serious fireside chat with Chris Bentley. He has been on the extreme inside tract of Apple&#8217;s Mac hardware engineering like no other outside Apple for many years.</p>
<p>So let&#8217;s get in real close and talk about Mac graphics!</p>
<p>AFR: (Anthony Frausto-Robledo): <span style="color: #888888;">In your role you are on the inside track of hardware development. Can you describe to me briefly the importance AMD/ATi plays in supporting Apple&#8217;s Mac graphics hardware advances? To what degree is AMD/ATi an influence on Apple&#8217;s decisions?</span></p>
<p>CB: (Chris Bentley): Apple is relentlessly innovative both in software and hardware, and especially in the combination of the two.  I looked back over the <a href="http://www.architosh.com/features/2007/chatside/ati/070128_ati-1.html">interview we did in January 2007</a>;  apart from being a good read, I am struck by the fact that it came out just on the cusp of Apple introducing the first iPhone.  Since then Apple has shipped multiple generations of the iPhone, the iPod Touch, the iPad, the iPad 2, the <a href="http://www.apple.com/macbookair/">MacBook Air</a>, and numerous laptop and desktop systems.  All of these devices are powered by <a href="http://architosh.com/tag/opengl/">OpenGL</a> or OpenGL ES graphics.  I think it&#8217;s fairly well accepted that Apple has shipped more OpenGL accelerated devices than any one else on the planet.</p>
<p><a href="http://architosh.com/wordpress/wp-content/uploads/2011/10/quote_1_amd.gif"><img class="alignnone size-full wp-image-6042" title="quote_1_amd" src="http://architosh.com/wordpress/wp-content/uploads/2011/10/quote_1_amd.gif" alt="" width="450" height="225" /></a></p>
<p>AMD works closely with Apple on both the software and hardware sides.  The software we write for Apple is entirely customized for Mac OS X.  Since 2007 we have added support for the Radeon HD 2xxx, 3xxx, 4xxx, 5xxx, 6xxx chip families, and added support for OpenGL 3.0, 3.1, 3.2, encompassing over 30 new features and extensions, as well as OpenCL 1.0, 1.1, and hardware accelerated H.264 decode support in Lion.  Delivering OpenGL 3.2 and the other features in Lion required Apple and AMD engineers to work hand-in-glove for months.  On the hardware side, Apple receives regular presentations on our hardware roadmap, and for every Apple program using AMD GPUs, our hardware engineers work closely with Apple throughout the bringup and production phases.</p>
<p>So, I would say that we are deeply invested in supporting Apple&#8217;s innovation in graphics software and hardware.  I think the relationship is more about working together, and less about our influencing them.</p>
<p>AFR: <span style="color: #888888;">For years many Mac pros have lamented the lack of GPU options and specific pro-level cards. But over the past several years Apple has done much better. What do you feel are some of the decisive factors affecting Apple&#8217;s decisions in what GPU cards to support? And how much better would you describe the situation today than say seven or ten years ago?</span></p>
<p><span style="color: #888888;"><span style="color: #333333;">next page:</span> <span style="color: #006699;">Pro Apps and OpenGL Performance</span></span></p>
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		<title>ArchRecord talks Steve Jobs and architecture</title>
		<link>http://architosh.com/2011/10/archrecord-talks-steve-jobs-and-architecture/</link>
		<comments>http://architosh.com/2011/10/archrecord-talks-steve-jobs-and-architecture/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 17:04:53 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Editor's Pick]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Cupertino]]></category>
		<category><![CDATA[FAIA]]></category>
		<category><![CDATA[NeXT]]></category>
		<category><![CDATA[Norman Foster]]></category>
		<category><![CDATA[Peter Bohlin]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=6007</guid>
		<description><![CDATA[Steve Jobs was a visionary and a superb architectural client, according to architects who worked and knew him]]></description>
			<content:encoded><![CDATA[<p>There is a very good article on Architectural Record today regarding Steve Jobs and his relationship to architecture as a visionary client. Recapping the history of Apple&#8217;s now famous stores, the article reminds us that it was way back in 2002 that Apple opened up its first non-mall flagship store in the New York City SoHo district.</p>
<p>Steve Jobs, who died on October 5, 2011, at the age of 56, was well versed in architecture and design and according to the article a very inspiring client. The article makes mention of Jobs&#8217; connection to the architectural office of Bohlin Cywinski Jackson (BCJ). Jobs approached architect Peter Bohlin, FAIA, shortly after starting NeXT to commission him to design a small sales office in Pittsburgh. The Pennsylvania-based firm&#8211;which now has offices around the country&#8211;took that commission and later designed Pixar&#8217;s Emeryville headquarters in California.</p>
<p>The article makes mention of Bohlin&#8217;s first impression of Steve Jobs and later comments that Steve was &#8220;a great client. He drove us hard to get it right. He always knew when things weren&#8217;t good enough&#8230;&#8221;</p>
<p>Peter Bohlin talks about Jobs&#8217; vision for the Apple stores and even mentions his new home&#8211;which sadly Bohlin notes will likely never be built. Apparently, Jobs wife, <a href="http://en.wikipedia.org/wiki/Laurene_Powell">Laurene Powell Jobs</a> and his family may not follow through on Steve&#8217;s many year quests to demolish a regarded George Washington Smith house and build a modest modern home in its stead.</p>
<div id="attachment_6009" class="wp-caption alignnone" style="width: 460px"><a href="http://architosh.com/wordpress/wp-content/uploads/2011/10/apple_campus_2_section.jpg"><img class="size-medium wp-image-6009" title="apple_campus_2_section" src="http://architosh.com/wordpress/wp-content/uploads/2011/10/apple_campus_2_section-450x337.jpg" alt="" width="450" height="337" /></a><p class="wp-caption-text">01 - An image capture of the PDF files for Apple&#39;s Apple 2 Campus as filed with town of Cupertino. The complete set of drawings and renderings is available for view. </p></div>
<p>Lastly, the article makes mention of the revealed plans for Apple&#8217;s new headquarters in Cupertino, which Jobs pushed through the city council in June of this year. That building is not designed by Peter Bohlin&#8217;s firm and renderings of it have been viewed and harshly criticized by architectural critics. The Norman Foster designed structure looks like a giant spaceship slash donut. It is 2.8 million square feet and contains parking for 4,000 plus cars in its basement.</p>
<p>The master plan for the <a href="http://www.cupertino.org/index.aspx?page=1107">Apple 2 campus</a> is interesting and concentrates building structure, thereby saving on open space. Research facilities and a very large parking structure adjoin the main structure. You can view PDF drawings on the Cupertino town <a href="http://www.cupertino.org/index.aspx?page=1107">website here</a>. To read the <a href="http://archrecord.construction.com/news/2011/10/Apple-Store.asp">full article on Record go here.</a></p>
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		<title>Top CAD/3D CEO&#8217;s Talk About Apple in the Industry</title>
		<link>http://architosh.com/2011/08/cad-3d-ceos-talk-about-apple-in-cad-3d/</link>
		<comments>http://architosh.com/2011/08/cad-3d-ceos-talk-about-apple-in-cad-3d/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 14:34:42 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Editor's Pick]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Special]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Carl Bass]]></category>
		<category><![CDATA[Chris Yessios]]></category>
		<category><![CDATA[James Scapa]]></category>
		<category><![CDATA[Mac 3D]]></category>
		<category><![CDATA[Mac CAD]]></category>
		<category><![CDATA[Robert McNeel]]></category>
		<category><![CDATA[Sean Flaherty]]></category>
		<category><![CDATA[Viktor Varkonyi]]></category>

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		<description><![CDATA[In our third article in our 2011 State of Apple in CAD/3D industries series, we deal with many of the bigger issues by speaking to several of the industry's leading CAD/3D software CEOs and company presidents. ]]></description>
			<content:encoded><![CDATA[<p>This group of distinguished leaders range from the world&#8217;s largest CAD company to influential innovators. This is the first time such a group, both in this article and the series in general, have been gathered together to share their voices on matters relating to Apple. Taken together, they conspire to give us an informed and engaging map&#8211;if not a very accurate one&#8211;of the state of affairs for Apple and its platforms in CAD and 3D.</p>
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<p>Their views also paint a specific picture for us about their companies&#8211;and sometimes products&#8211;how they may see things differently from others or the industry in general.</p>
<p>We&#8217;ll start this trek by looking at Apple&#8217;s growth, in general and in specific&#8230;.to the Mac and the wave of key software CAD or 3D tools that have been released during the past decade. We were very excited to produce the key graphic of this article <span style="color: #006699;">(see image 01 below)</span>. It was the first time we laid out a timeline image of such software releases. Superimposed over Apple&#8217;s revenue and Mac growth picture it clearly stimulates our imagination while providing a soothing sense of accomplishment.</p>
<p>In this article we&#8217;ll touch on the growth question which touches aspects such as what developers actually need on the tools side as well as market pressures and business opportunities. The next-generation is always important and Apple has been said to hold the zeitgeist for the young. We&#8217;ll briefly cover university changes as we head into the cloud, iOS and the Mac. This article&#8211;nor the series&#8211;would not be complete without some captured criticism. And we&#8217;ll have even more of that in the final articles of the series.</p>
<p>Where are the opportunities for Apple? Where is Apple trying to take the industry and how does it affect CAD and 3D markets? This is what we get into in this special feature, and as always we hope to <a href="mailto:info@architosh.com">hear from you </a>below. We start with growth.</p>
<h4>Gauging Growth: The Mac in CAD/3D Today</h4>
<p>There are some pundits, bloggers and old-school journalists who still find it hard to believe this is all happening. Not only do they find the Mac&#8217;s still minority share a sign of its low importance but they struggle contemplating the popularity of Apple&#8217;s iOS devices in CAD and 3D industries as well.</p>
<div id="attachment_5734" class="wp-caption alignnone" style="width: 460px"><a href="http://architosh.com/wordpress/wp-content/uploads/2011/08/state_of_apple_2011_chart1.001.jpg"><img class="size-medium wp-image-5734" title="state_of_apple_2011_chart1.001" src="http://architosh.com/wordpress/wp-content/uploads/2011/08/state_of_apple_2011_chart1.001-450x337.jpg" alt="" width="450" height="337" /></a><p class="wp-caption-text">01 - Apple&#39;s Annual Revenue in billions and Mac shipments in millions at each forth quarter of the year with key software arrivals on the Mac CAD or 3D markets. Apple&#39;s Mac shipments have essentially quadrupled from about 1 million per quarter to 4 million per quarter. The Mac market is four times larger now than ten years ago.</p></div>
<p>But things really have changed. The chart above is both revealing and subtle. Yes, Apple&#8217;s revenues have truly taken off (and largely due to iPod, iPhone and now iPad) but during this ten year period Apple has more than quadrupled Mac shipments. More importantly, it essentially did most of this growth during the years its revenue picture began to steeply rise. And it has never been steeper.</p>
<p>While the Mac may not yet be the dominant platform in many CAD and 3D segments, make no mistake about it, many segments have changed dramatically over the past decade. As Carl Bass, CEO of Autodesk explains, &#8220;It is highly desirable by a number of our customers, particularly in some specific segments, to want to work on Macs. One are architects, two are industrial designers and a third are creative digital artists.&#8221; <span style="color: #888888;">(more <a href="http://architosh.com/2011/08/exclusive-interview-carl-bass-talks-to-architosh-about-apple-in-the-cad3d-industries/">Carl Bass</a> views here)</span></p>
<p>&#8220;It is really driven by what our customers want,&#8221; says Bass, &#8220;and they have spoken pretty loudly. They want to work on Mac.&#8221;</p>
<p>The rise and interest in the Mac may be best validated by Autodesk&#8217;s CEO but some critics and competition could argue that such a view is doubly optimistic and reflective of the company&#8217;s recent investment into the platform. In fact, when speaking to two of the industry&#8217;s most respected company heads with longtime investments and support of the Mac in CAD, we found more moderate, but still positive, views.</p>
<p>For example, Sean Flaherty, CEO of Nemetschek Vectorworks, the longtime leader in CAD on the Mac platform, didn&#8217;t directly say they see continued growth but instead answered: &#8220;We&#8217;ve been the CAD leader on the Mac for 15 years so a boost in popularity for the Macintosh definitely propels Vectorworks sales forward.&#8221; Interestingly, he remarked that Apple&#8217;s Mac popularity has aided CAD and 3D developers by improving the development tools and graphics environment.</p>
<p><a href="http://architosh.com/wordpress/wp-content/uploads/2011/08/quote-Flaherty-CEO-artic.gif"><img class="alignnone size-full wp-image-5820" title="quote---Flaherty--CEO-artic" src="http://architosh.com/wordpress/wp-content/uploads/2011/08/quote-Flaherty-CEO-artic.gif" alt="" width="450" height="230" /></a></p>
<p>&#8220;Toolkit developers now more commonly develop Mac versions of their technology,&#8221; says Flaherty, &#8220;so we have a greater breadth of technology to choose from for integration into Vectorworks.&#8221; Flaherty made was some saw as a brilliant decision of choosing to integrate Parasolid, arguably the world&#8217;s most advanced modeling geometry kernel, into Vectorworks several years ago. His point about toolkit developers cannot be taken lightly. Like other types of developers, the pressure on toolkit developers to support Apple&#8217;s Mac OS X platform is another sign that software developers are in need to bring their software to the Mac platform.</p>
<p>Other newer Mac developers may have a hard time gauging interest in the overall CAD and 3D market for the Mac. Bob McNeel of McNeel and Associates, the makers of Rhino, remarked about the verticality of his company&#8217;s application. &#8220;Since we are only in the 3D design for fabrication world, we have a pretty narrow view of the whole 3D market,&#8221; he said. &#8220;In general,&#8221; McNeel notes, &#8220;it [3D to fabrication] is growing quickly because the cost of 3D fabrication tools is dropping quickly.&#8221;</p>
<p>While many segments within the design markets are growing or even exploding in interests&#8211;like the &#8220;makers market&#8221; for example&#8211;there is often an assumption that if you are going to develop for any kind of &#8220;creative&#8221; market you need to support Mac too. &#8220;The Mac has always been the platform of choice for the &#8216;creative&#8217; designer,&#8221; says Bob McNeel, &#8220;but it seems like the Apple brand has been much enhanced by their mobile product offerings in many of our market segments.&#8221; McNeel is referring to the use of Apple laptops often running in Boot Camp to run Rhino and other &#8220;maker&#8221; tools and 3D prototyping software. &#8220;I don&#8217;t have any idea how many also boot in OS X.&#8221; he said.</p>
<p>The high-level view about the growth question requires a two-fold approach. Firstly, as the chart <span style="color: #006699;">(see image 01)</span> above shows there has been explosive growth and interest in Apple, generating immense focus on iOS and a steady four-fold expansion of the Mac market. However, and secondly, there are clearly challenges in recognizing what segments are growing, how to identify them, and sometimes technical challenges in counting or measuring them.</p>
<p>Dr. Chris Yessios of AutoDesSys explains that the same application can be installed on either platform. &#8220;The &#8216;renewed&#8217; popularity of the Mac has definitely affected our sales,&#8221; he said, &#8220;even though we cannot really tell who buys for the Mac and who for the PC.&#8221;</p>
<p>next page: <span style="color: #006699;">Academia: The Next Generation Wants Apple</span></p>
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		<title>Updated: Autodesk announces AutoCAD for Mac 2012 built for Lion</title>
		<link>http://architosh.com/2011/08/autodesk-announces-autocad-for-mac-2012-built-for-lion/</link>
		<comments>http://architosh.com/2011/08/autodesk-announces-autocad-for-mac-2012-built-for-lion/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 17:28:14 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Editor's Pick]]></category>
		<category><![CDATA[Mac CAD]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[AutoCAD for Mac]]></category>
		<category><![CDATA[AutoCAD LT for Mac]]></category>
		<category><![CDATA[AutoCAD WS]]></category>
		<category><![CDATA[Autodesk]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=5744</guid>
		<description><![CDATA[In Brief: Autodesk announces three new AutoCAD products for the Apple Mac platform]]></description>
			<content:encoded><![CDATA[<p>In Brief: Autodesk today announced the debut of AutoCAD for Mac 2012 series products and they are built for Apple&#8217;s latest operating system Mac OS X Lion (10.7).</p>
<p>The new products include: AutoCAD 2012 for Mac, AutoCAD LT 2012 for Mac, and AutoCAD WS for Mac. This marks the first time Autodesk has offered AutoCAD LT&#8211;it&#8217;s lighter weight version of AutoCAD&#8211;for the Mac platform as well as the first time AutoCAD WS as well.</p>
<p>“With AutoCAD 2012 for Mac, we’ve seen our productivity increase thanks to the stability of the Mac OS X operating system, and the fact that AutoCAD for Mac is a native application that doesn’t require switching back and forth between operating systems. One of my favorite Mac features is Exposé, which lets me see all the drawings I’m working on at once.” – Jim LaPier, lead designer at Chesapeake Design Group.</p>
<div id="attachment_5757" class="wp-caption alignnone" style="width: 459px"><a href="http://architosh.com/wordpress/wp-content/uploads/2011/08/mac_acad.jpg"><img class="size-medium wp-image-5757" title="mac_acad" src="http://architosh.com/wordpress/wp-content/uploads/2011/08/mac_acad-449x291.jpg" alt="" width="449" height="291" /></a><p class="wp-caption-text">01 - Autodesk LT 2012 for Mac joins full version (also updated to 2012 version) and new Mac native AutoCAD WS for Mac.</p></div>
<p>The company also showcased these new products today on its AutoCAD Facebook page. That webcast will be available for those who have missed it later. Detailed notes from a private showing to the press will be published here on Architosh, stay tuned.</p>
<h4>AutoCAD Expansions for Apple&#8217;s Mac Users</h4>
<p>Autodesk has said that since the release of AutoCAD for the Mac customer feedback has been overwhelmingly positive. &#8220;Bringing AutoCAD LT and AutoCAD WS to the Mac shows our continued commitment to making design more accessible for an ever-greater number of people to shape the world around them,&#8221; said Amar Hanspal, senior vice president, Autodesk Platform Solutions and Emerging Business.</p>
<p>Autodesk has made the decision to bring AutoCAD LT to the Mac to help expand options for Mac users looking for quality CAD solutions. AutoCAD WS is the same application available for Windows but designed for the Mac&#8217;s key features and now on the platform for the first time.</p>
<h4>AutoCAD 2012 Solutions Made for Lion</h4>
<p>These latest solutions by Autodesk take advantage of the very latest software features in Apple&#8217;s Mac OS X Lion platform. Here are just some of the major features tuned around the Mac:</p>
<ul>
<li>Full native Mac OS X GUI (latest user interface design features)</li>
<li>Apple Mac Cover Flow</li>
<li>Apple Multi-touch gestures support throughout the application</li>
<li>Native Mac OS X Behaviors</li>
</ul>
<p>&#8220;Autodesk has done an incredible job bringing their apps to the Mac,&#8221; said Ron Okamoto, Apple’s vice president of Worldwide Developer Relations. “AutoCAD for Mac has been a huge hit with Mac users and we’re thrilled to see Autodesk offer AutoCAD LT and AutoCAD WS as Mac App Store exclusives.”</p>
<p>AutoCAD LT for Mac brings high end professional apps to the Mac App Store.</p>
<p>To learn more read the full press <a href="http://news.autodesk.com/news/autodesk/20110816005500/en/Autodesk-Debuts-AutoCAD-Mac-2012-Products-Built">release here</a>.</p>
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		<title>Mac 3D Toolkit: Pixar&#8217;s Tractor</title>
		<link>http://architosh.com/2011/07/mac-3d-toolkit-pixars-tractor/</link>
		<comments>http://architosh.com/2011/07/mac-3d-toolkit-pixars-tractor/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 12:53:25 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Editor's Pick]]></category>
		<category><![CDATA[Mac 3D]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Alfred]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Pixar]]></category>
		<category><![CDATA[render farm]]></category>
		<category><![CDATA[RenderMan]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Tractor]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=5640</guid>
		<description><![CDATA[An introduction to Pixar's Tractor 1.0]]></description>
			<content:encoded><![CDATA[<p>As we head into SIGGRAPH 2011 coverage in the coming month we thought it would be useful to introduce some new or new-ish software tools that many in the 3D community may not yet know about&#8211;especially those (perhaps?) on the Mac side of the equation.</p>
<p>Pixar is famous for its movies and its RenderMan software. Those in the know, have known for quite some time now that Pixar&#8217;s RenderMan is back on the Mac in a big way but the company continues to develop software (most of it for exclusive internal use) and some of it is for distribution.</p>
<h4>Pixar Tractor</h4>
<p>One such piece of software is Pixar&#8217;s Tractor. Tractor 1.0 is Pixar&#8217;s totally new, next-generation, distributed processing rendering solution. In other words, it is a network-intensive application for distributing software rendering tasks.</p>
<p>What makes Tractor special is that it is specifically engineered for extreme scalability and performance, ideal for multi-core networks with upwards of tens of thousands of processors&#8211;perhaps a hundred thousand processors or more.</p>
<p>Tractor is designed to replace Pixar&#8217;s Alfred and Alfserver, which are network rendering tools which are still in production. Both will be phased out over a term ending in June of 2012.</p>
<h4>Tractor Parts</h4>
<p>Tractor 1.0 has three parts. The <span style="color: #006699;">Tractor-Engine</span> maintains the central job queue and dispatch of tasks. <span style="color: #006699;">Tractor-Blade</span> is a Python based execution server running on each remote node. Finally, <span style="color: #006699;">Tractor-Dashboard</span> is a customizable web browser user interface providing centralized control of the Tractor-Engine.</p>
<p>Tractor 1.0 is based on a streamlined architecture designed for rapid deployment. The licensing model is simplified compared to Pixar&#8217;s Alfred products. Performance-wise it can deliver over 500 tasks per second to the queuing engine.</p>
<h4>Tractor Details</h4>
<p>Tractor is extendable to non-rendering applications, such as compositing or physics simulations. A single license of Tractor 1.0 comes with each single license (or seat) of RenderMan Studio. No licenses come with RenderMan Pro Server. With this initial release Tractor 1.0 is intended to appeal to mid-sized to large installations of RenderMan.</p>
<p>Both RenderMan Studio and RenderMan for Autodesk Maya have full support for Tractor 1.0. Tractor is of course a multi-threaded application coded in C++ and responds to HTTP transaction requests and maintains a database of spooled jobs as a shallow (flat) hiearchy of files on desk.</p>
<p>Tractor 1.0 today is planned for dispatching RenderMan Pro Server tasks, but because of its extensibility will support plugins in the future for integration with other CG applications.</p>
<h4>System Compatibility</h4>
<p>Pixar remains very committed to Apple&#8217;s UNIX-based Mac OS X platform and as such Tractor 1.0 today supports just 32-bit Linux and 64-bit Mac OS X. The Tractor-Blade and Dashboard are compatible with Mac, Linux and Windows in various flavors.</p>
<p>The Tractor-Engine will support Windows in the next major release. Mac OS X 10.5 and 10.6 are supported today.</p>
<p>To learn more about Pixar&#8217;s Tractor 1.0 go here. <a href="https://renderman.pixar.com/">https://renderman.pixar.com/</a></p>
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		<title>Apple prepping 3D user interface for OS X</title>
		<link>http://architosh.com/2011/07/apple-prepping-3d-user-interface-for-os-x/</link>
		<comments>http://architosh.com/2011/07/apple-prepping-3d-user-interface-for-os-x/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 20:24:31 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[patents]]></category>
		<category><![CDATA[user-interface]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=5623</guid>
		<description><![CDATA[Apple prepping 3d user interface via new patent filings]]></description>
			<content:encoded><![CDATA[<p>IB Times and AppleInsider report that Apple is developing a new 3D user-interface for OS X based on significant new patent filings pushed through this week. The new multi-dimensional interface would make better use of screen real estate.</p>
<p>Back in 2010 Apple filed a patent labeled &#8220;Multi-Dimensional Desktop&#8221; with the United States Patent and Trademark Office.</p>
<p>The filed patent shows a UI that is capable of allowing the user to put or file things behind other shortcuts or documents. Most importantly, the user would be able to &#8220;sprawl&#8221; across the new 3D interface&#8217;s surfaces. Another interesting aspect is that the new 3D UI would support the ability to handle more complex shapes than the simple  four-sided square or rectangles found in today&#8217;s operating systems. One design in the patent filing shows a tetrahedron-shaped environment with curved intersections between each face&#8211;indicating that the future OS would allow the user to customize the shapes and landscape of their computer&#8217;s interface.</p>
<p>To read more go to AppleInsider&#8217;s <a href="http://www.appleinsider.com/articles/08/12/11/apple_working_on_3d_mac_os_x_user_interface_images.html">post here. </a></p>
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		<title>New AIA Docs Web App: AIA talks to Architosh about its new plans</title>
		<link>http://architosh.com/2011/07/new-aia-docs-web-app-aia-on-talks-to-ar/</link>
		<comments>http://architosh.com/2011/07/new-aia-docs-web-app-aia-on-talks-to-ar/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 13:00:21 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Special]]></category>
		<category><![CDATA[AIA]]></category>
		<category><![CDATA[AIA Documents]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[web applications]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=5370</guid>
		<description><![CDATA[The American Institute of Architect discusses its upcoming AIA Contract Documents Web Based software with Architosh. The new software as a service (SaaS) model will bring new changes to the AIA and will put Mac users on an equal playing field for the first time with Windows-based colleagues]]></description>
			<content:encoded><![CDATA[<p>I recently had the pleasure to speak to Mr. Young Chang, who is the American Institute of Architect&#8217;s Director of Web Based Products and Project Management for the new online version of AIA Contract Documents software. Having been involved with the project for more than a few years now, he explained to me its origins and why the AIA is moving to an online version of AIA Contract Documents software now.</p>
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<h4>Why a Web App?</h4>
<p>Anthony Frausto-Robledo (AFR):  Over the years Architosh, and its readers too, have been following the evolution of the AIA Documents application with much interest hoping for a native Mac version. Why a Web application versus a real desktop application for the Mac?</p>
<p>Young Chang (YC): Everything we do is always based on user feedback and sound research. Our research has been showing, year over year, continued interest in the Mac, as well as the potential of a web based application to increase the accessibility of AIA Contract Documents to our users. Such an online version simplifies its maintenance and enhances the usability of the documents. We determined that the web based alternative was best for all users.</p>
<p>AFR:  So why and how did the online version come about?</p>
<p>YC: The major reason is because users are asking for anywhere, anytime access to AIA Documents.</p>
<p>AFR: And it also solves your Mac user demand.</p>
<p>YC: Yes.</p>
<p>AFR:  Can you give me some examples?</p>
<p>YC: Yes. Users want to be able to access AIA Documents not just at job sites but at client locations like client offices or at hotels while traveling. Being able to get to your contracts and modify them while away from the main office is very beneficial.</p>
<h4>A New Approach to Pricing</h4>
<p>AFR:  What are some other benefits of the new online version of the AIA Contract Documents Software?</p>
<p>YC:  One key benefit will be the new flexible licensing models. Right now there is just one way to get the AIA Documents package. Now we will have several packages, bundles and a pay-as-you-go model, which we think will be very popular.</p>
<div id="attachment_5602" class="wp-caption alignnone" style="width: 460px"><a href="http://architosh.com/wordpress/wp-content/uploads/2011/07/ACD-New-Service.jpg"><img class="size-medium wp-image-5602" title="ACD New Service" src="http://architosh.com/wordpress/wp-content/uploads/2011/07/ACD-New-Service-450x197.jpg" alt="" width="450" height="197" /></a><p class="wp-caption-text">01 - A preview view of the new AIA Contract Documents software web-based version online. The new online software as a service will bring great benefits to AIA members and customers of the AIA Contract Documents software, including the ability to work with the software from either Mac or Windows OS computers as well as new era devices like the Apple iPad.</p></div>
<p>In this tough economic environment having pricing flexibility is very key for our members and customers. Most architects are small firms, so we [the AIA] want to maintain and improve upon how we serve our members and customers with this new service. The online version of AIA Documents online will do that.</p>
<p>AFR:  What kind of packages are we talking about? Can you give me some examples?</p>
<p>Young Chang (YC): There are over 150 separate documents available. I doubt anyone uses all of them. If you are an architect you are going to use a certain set of documents over and over. If you are a general contractor you will use another common set. Therefore, we will have packages tailored to the needs of specific types of users of the AIA Documents software.</p>
<p>Next page: <span style="color: #006699;">Apple, the iPad and Development Details</span></p>
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		<title>IMAGINiT Technologies has iPad 2 and PS3 &#8220;giveaway&#8221; competition</title>
		<link>http://architosh.com/2011/06/imaginit-technologies-has-ipad-2-and-ps3-giveaway-competition/</link>
		<comments>http://architosh.com/2011/06/imaginit-technologies-has-ipad-2-and-ps3-giveaway-competition/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 17:06:16 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Mac CAD]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[IMAGINiT Technologies]]></category>
		<category><![CDATA[iPad 2]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[Webcast]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=5167</guid>
		<description><![CDATA[Sign up for training news, white papers and archived webcast sessions and enter a chance to win an iPad 2]]></description>
			<content:encoded><![CDATA[<p>IMAGINiT Technologies, a Rand Company, is a global provider of CAD products and services and specializes in Autodesk programs&#8217; training. The company has a special offer for Australians who register to receive updates on news, white papers and technical support items.</p>
<h4>Access to Resources</h4>
<p>By registering your details with IMAGINiT Technologies, you will gain access to archived webcasts of CAD and 3D training events and resources. This will include the latest industry news, industry white-papers and video archives from events.</p>
<p>Everyone who registers for updates from IMAGINiT Technologies will enter into the draw to win an Apple iPad 2, as well as other prizes including a Sony Playstation 3 and 3D Connexion Space Navigator 3d mouse.</p>
<p>To enter go here: <a href="http://www.imaginit.com.au/ipadcomp/">http://www.imaginit.com.au/ipadcomp/</a></p>
<p>This context is only for Australians.</p>
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		<title>AutoCAD WS to gain layers in version 1.3 release</title>
		<link>http://architosh.com/2011/06/autocad-ws-to-gain-layers-in-version-1-3-release/</link>
		<comments>http://architosh.com/2011/06/autocad-ws-to-gain-layers-in-version-1-3-release/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 16:51:10 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Adobe PDF]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[AutoCAD WS]]></category>
		<category><![CDATA[Autodesk]]></category>
		<category><![CDATA[iOS]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=5163</guid>
		<description><![CDATA[Layers coming to AutoCAD WS for iOS and Android, plus unified updates to both mobile platforms and better PDF support]]></description>
			<content:encoded><![CDATA[<p>As likely the leading CAD product on tablet architectures like Apple iOS and now Android, Autodesk&#8217;s AutoCAD WS is gearing up for some great new features in the next version 1.3 release.</p>
<p>From the official blog, the company this week has announced that they will be bringing &#8220;layers&#8221; support to the mobile version of AutoCAD WS. Currently layers is supported in the web version only.</p>
<p>Now users will be able to tap the layers button and a scrollable list of layers will pop up. A light bulb indicator will inform you if a layer is visible or not. You can turn layers on or off as you like.</p>
<div id="attachment_5164" class="wp-caption alignnone" style="width: 304px"><a href="http://architosh.com/wordpress/wp-content/uploads/2011/06/layers_autocadws.jpg"><img class="size-full wp-image-5164" title="layers_autocadws" src="http://architosh.com/wordpress/wp-content/uploads/2011/06/layers_autocadws.jpg" alt="" width="294" height="371" /></a><p class="wp-caption-text">01 - AutoCAD WS for iOS and Android, gaining layers support.</p></div>
<h4>Unified Releases for iOS and Android</h4>
<p>In another tidbit of news, the blog says that the next release of AutoCAD WS will unify functionality across their mobile platforms (Apple iOS and Google Android). In the future all updates to AutoCAD WS will made available to both platforms at the same time.</p>
<p>This also means that the PDF support features that are on the web version now and on Android will come across on the iOS version too. Currently you can upload, view, annotate and share PDFs in AutoCAD WS just like DWG files. This means you can use AutoCAD WS as a unified DWG and PDF viewer on your iPad. For now the iOS version only allows viewing and sharing but soon will get all the above features when version 1.3 comes out.</p>
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		<title>What will iCloud be? Our thoughts&#8230;</title>
		<link>http://architosh.com/2011/06/what-will-icloud-be-our-thoughts/</link>
		<comments>http://architosh.com/2011/06/what-will-icloud-be-our-thoughts/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 12:56:51 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Apple Life]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Editor's Pick]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iCloud]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=5122</guid>
		<description><![CDATA[Thoughts on the iCloud madness...]]></description>
			<content:encoded><![CDATA[<p>Today Steve Jobs will be keynoting the WWDC 2011 Apple conference for developers in California. I personally am excited to see not just what Jobs may introduce about iCloud but to see Steve Jobs, the man, after this current medical leave. I think I reflect most in the IT and business industry when I say that nothing will bring more pleasure than to see Jobs recover fully and return to Apple a healthy man.</p>
<h4>iCloud</h4>
<p>Now that we are all starting to use a plethora of digitally connected devices (many starting with the letter &#8220;i&#8221;&#8230;) it is becoming all too important for us to stay connected to our data, at all times, from any of these devices. And let&#8217;s admit it&#8211;syncing sucks!</p>
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<p>When I face data syncing issues I think about Steve. He probably has less patience for that kind of problem than I do&#8211;and I have VERY little patience! So do I believe Jobs &amp; Co. will be addressing this fundamental problem today? Yes.</p>
<p>I think the music deals are just a part of it. What Apple needs to do is  get in on the action that is happening all over out there with the Cloud. Cloud service providers are doing things that save people headaches and they are making money at it. Company&#8217;s like Dropbox, LiveDrive, Mozy, ElephantDrive, Amazon, Google, Nirvanix, Box.net, and a list of others including business-oriented providers like Mezeo, EMC Atmost Online, Amazon S3, Rackspace, Eucalptus and others.</p>
<p>iCloud may just start with music, movies, books and iLife suite stuff today. But even if it simply replicates MobileMe&#8217;s iDrive feature that will initiate a process towards data storage in the cloud for Apple. In about three more hours we will all know what iCloud really is!</p>
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		<title>In-Depth: FileMaker Go and iPad scores big for AEC Industry</title>
		<link>http://architosh.com/2011/05/in-depth-filemaker-pro-go-and-ipad-scores-big-for-aec-industry/</link>
		<comments>http://architosh.com/2011/05/in-depth-filemaker-pro-go-and-ipad-scores-big-for-aec-industry/#comments</comments>
		<pubDate>Thu, 26 May 2011 18:21:46 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Product In-Depth]]></category>
		<category><![CDATA[AEC]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[FileMaker]]></category>
		<category><![CDATA[FileMaker Go]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[project management]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=4999</guid>
		<description><![CDATA[In this feature In-Depth article Architosh talks to FileMaker executives and a key FileMaker developer for Johnson Controls about why the new FileMaker Go 1.2 is a great tool for AEC professionals and how FileMaker offers iOS development a wonderful alternative to working with Objective-C]]></description>
			<content:encoded><![CDATA[<p>A few weeks ago Apple subsidiary, <a href="http://www.filemaker.com">FileMaker, Inc</a>., called to ask if they could show us their latest database software applications. Now we have been covering this company&#8217;s award-winning workgroup database software for years but this was the first time they called with this kind of enthusiasm. So what was all the excitement about?</p>
<p>The<a href="http://www.apple.com/ipad/"> iPad </a>of course!</p>
<p>Well&#8230;not precisely Apple&#8217;s popular tablet computer but the way in which developers and businesses are discovering that FileMaker&#8217;s database software tools offer them amazing ways to utilize the iPad (and the iPhone too) within industries with field-based services&#8211;particularly Architecture, Engineering and Construction (AEC).</p>
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<h4>FileMaker Number One in World</h4>
<p>While many people know of database software companies like Oracle what few people realize is that Apple&#8217;s database software subsidiary, FileMaker, is a worldwide leader. FileMaker is the number one database software on the Mac OS X platform, the number one cross-platform (Mac/Windows) database software, and the number one database software on tablet computers worldwide. It is also the number two database software worldwide on the Windows platform, behind Microsoft&#8217;s own Access. The company actually sells more copies of FileMaker Pro on the Windows platform.</p>
<p>From this combined perspective FileMaker is number one in the world.</p>
<p>It has long been the case that FileMaker Pro has been a popular workgroup database tool within the AEC industry, particularly popular with architectural practices because the database tool offers programming simplicity, graphical presentation flexibility and excellence, and works seamlessly with both Windows and Mac computers.</p>
<p><em><span style="color: #006699;">(Architosh conducted an AEC industry software use report in 2002 and found that FileMaker Pro was the dominant database used by all AEC firms in the study with 20 or more employees, capturing nearly 70 percent usage. All firms over 20 employees in the study used a database application</span>. <a href="http://www.architosh.com/features/2003/2003_aecit-report-publish.phtml">Click here to learn more</a></em><em>.)</em></p>
<h4>A Sweet Spot for AEC</h4>
<p>While FileMaker is used by most AEC firms, the big news these days is that the company&#8217;s <a href="http://www.filemaker.com/products/filemaker-go/">FileMaker Go</a>, an Apple iOS application running on both iPad and iPhone, plays a unique story for mobile application development. And with the iPad device being heavily adopted by AEC professionals&#8211;particularly on the construction and facilities side&#8211;the merger of <a href="http://www.apple.com/ipad/">iPad</a> and FileMaker and FileMaker Go is hitting a sweet spot for these field-based industries.</p>
<div id="attachment_5036" class="wp-caption alignnone" style="width: 368px"><a href="http://architosh.com/wordpress/wp-content/uploads/2011/05/fm_01_iPad.jpg"><img class="size-medium wp-image-5036 " title="fm_01_iPad" src="http://architosh.com/wordpress/wp-content/uploads/2011/05/fm_01_iPad-358x450.jpg" alt="" width="358" height="450" /></a><p class="wp-caption-text">01 - FileMaker Go offers simple iOS development as an option, enabling rapid application development for mobile solutions on Apple&#39;s iPad and iPhone platforms. The quality of the interface capability is very high, as can be seen here.</p></div>
<p>Both architects and engineers are bringing iPads onto the construction site to tote their drawings and 3D models around with them. Contractors are using the iPad as a drawings and specifications storage device, as well as using it for field-conditions tracking and document markup. And now from the suppliers side of the equation AEC manufacturers are using iPads armed with mobile databases to solve particular data-heavy workflow needs in the field, better servicing the design-building delivery cycle.</p>
<p>Next page: <span style="color: #006699;">Case Study &#8211; Looking at AEC Manufacturer Johnson Controls</span></p>
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		<title>Apple may move to ARM architecture for Macs</title>
		<link>http://architosh.com/2011/05/apple-may-move-to-arm-architecture-for-macs/</link>
		<comments>http://architosh.com/2011/05/apple-may-move-to-arm-architecture-for-macs/#comments</comments>
		<pubDate>Fri, 06 May 2011 18:30:00 +0000</pubDate>
		<dc:creator>Anthony Frausto-Robledo AIA, LEED AP</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ARM]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[PA Semi]]></category>

		<guid isPermaLink="false">http://architosh.com/?p=4861</guid>
		<description><![CDATA[Ironically Apple helped fund and establish ARM (Advanced RISC Machines) in the UK back at the time of the Apple Newton. Now with ARM based chips dominating both smartphones and tablet markets, it looks like Apple may once again move the entire industry to a new paradigm. ]]></description>
			<content:encoded><![CDATA[<p>The big news today is that Apple may be about to move its Mac OS X platform to the ARM architecture. This is based on rumor, mind you. There have been no official announcements to this affect from any company involved. However, it is in our opinion that this process has likely already been underway for quite some time.</p>
<h4>The ARM Rationale</h4>
<p>Architosh is not privy to any information that would lead us to believe this. It is just a matter of understanding <em>Jobsian</em> Logic. Such logic would inform you that Apple will take&#8211;when it has the reasonable opportunity&#8211;any path that allows it to gain unique advantages on their hardware and software fronts. Especially if this path enables them added control, first mover advantage or unique IP strengths.</p>
<p>This is the path it took with the iPad. When Architosh put together its final predictions on what the first iPad would hold we narrowed down on the fact that Apple had acquired PA Semi for a reason. We knew ARM was in the iPad&#8230;but what ARM chip?</p>
<p><em>&#8220;What would be really stunning today is if Apple has based the device on its own silicon design&#8211;namely that it has utilized its PA Semi group&#8230;&#8221;</em></p>
<p><a href="http://architosh.com/2010/01/apples-new-itouch-device-how-far-off-were-we/"><span style="color: #006699;">(Read Architosh&#8217;s article that talked about an Apple touch device in the vertical markets..</span></a><span style="color: #006699;">.)</span></p>
<h4>Control, First-Mover Advantage and IP Strengths</h4>
<p>When Apple bought PA Semi it gained immediate intellectual property  (IP) strengths. Dan Dobberpuhl, who founded PA Semi was a lead designer for the well-regarded Alpha microprocessor as well as the StrongARM processor. Some speculated that Apple mainly wanted access to the PA Semi patents, not so much the 150 person strong PA Semi team.</p>
<p>As it turns out <a href="http://forums.appleinsider.com/showthread.php?t=107781">Dobberpuhl left Apple along with a small contingent of former PA Semi engineers</a> and joined Amarjit Gill, a former principal at PA Semi who founded Silicon Valley start-up <a href="http://www.google.com/search?client=safari&amp;rls=en&amp;q=agnilux&amp;ie=UTF-8&amp;oe=UTF-8">Agnilux</a>. That company was since acquired by Google last year. And nobody knew exactly what Agnilux was actually doing, leaving a big mystery behind Google&#8217;s intentions.</p>
<p>The ARM processor was already highly involved in the smartphone market so adopting it wasn&#8217;t giving Apple any first-mover advantage. But it did come with some additional control since PA Semi had the highest level architectural license with ARM back in the UK. With it they could design their own modified ARM architectures. Apple&#8217;s A4 and A5 processors are unique ARM-based chips for Apple, thus the control issue and differentiation which many assumed Apple bought PA Semi for in the first place.</p>
<h4>ARM the PCs</h4>
<p>Going back to first-mover advantages, moving its personal computer business from Intel x86 over to <a href="http://en.wikipedia.org/wiki/ARM_architecture">ARM</a> may or may not have any first-mover advantages for Apple. The Mac mainly competes with Windows. And Microsoft has already announced it is moving Windows to ARM processors. However, Microsoft&#8217;s moves are not entirely clear either. They appear to be moving over to ARM for Windows on slates.</p>
<p>Regardless, Apple can likely see the writing is on the wall when it comes to the future of ARM. ARM processors top Intel in the area of power consumption over performance. They are very efficient. ARM also has more momentum than Intel (<a href="http://ces.cnet.com/8301-32254_1-20027446-283.html?tag=mncol;txt">see this chart over at this Cnet article</a>).</p>
<p><a href="http://en.wikipedia.org/wiki/ARM_architecture"><span style="color: #006699;">(see this great Wikipedia article on the history of the ARM Architecture here.)</span></a></p>
<p>Even Nvidia has announced an ARM-based CPU for future supercomputing and high-end PCs. Nvidia announced at CES 2011 this year that they are taking aim at Intel with &#8220;<a href="http://ces.cnet.com/8301-32254_1-20027446-283.html?tag=mncol;txt">Project Denver.&#8221;</a></p>
<p>And just this week IDC predicted <a href="http://news.cnet.com/8301-13924_3-20059895-64.html?tag=mncol;txt">ARM would capture 13 percent of the PC processor market</a> by 2015. That assumes we can still &#8220;uniformly differentiate&#8221; the PC market from the MID market (mobile internet device market).</p>
<h4>The Mac on ARM</h4>
<p>So combined with what we know about ARM today, and what those like IDC are predicting about ARM tomorrow, and with a common sense approach to extrapolating <em>Jobsian</em> logic, it would appear more <em>likely</em> than not that Apple has already started the move to ARM for the Mac.</p>
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